求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

Direct Marketing Planning Manager(Retention&Acquisition新舊會員運營)

  • 全職

1. Leading direct marketing planning team and cover Sales- Acquisition and Retention function to achieving annual sales target. (Managing 3 members.)
2. Identify and evaluate opportunities to extend brand reach and consumer engagement through appending to or creation of various consumer experience utilities. Identify and develop existing multi-channel, multi-device solutions that meet consumer needs, connect offline to online and drive sales.
3. Develop and drive action items that leverage CRM for the brand objectives while continuing to fuel the development and growth of the core CRM program. Improve and maintain our ARS program to increase the ARS penetration to meet sales target.
4. Determine and evolves the role of the web sites in both in the digital context as well as connected to the brand communications. Ensure that site is connective to other channels and appropriately driving to e- commerce.
5. Develop comprehensive follow-up programs by integrating eDM, postal DMs, outbound call.
6 New Channel development – evaluate, assesses and as possible develops new channels that further the brand digital footprint as it directly applies to brand objectives and strategy. Identify the potential opportunities to grow active members through segmentation, modeling and data mining/analytic approaches. From strategy to creative ideation, execution, and reporting results.
7 Work with cross-functional teams (e.g., Data Analytics, Product) to develop a new predictive model to identify users most at risk to churn in order to target efforts to keep them engaged.
8. Analyze the impact of different retention metrics to report on the performance of existing initiatives and identify new opportunities for growth.
9. Develop an understanding of what the Brand’s member needs, deliver community programs and communications to address those needs.
10. Partner with our Product team to test and deploy improvements to the user journey to decrease churn.
11. Build advocate programs to identify loyal and happy customers to improve reviews and referral.

工作條件

  • 接受身份: 上班族
  • 工作經歷: 十年以上
  • 學歷要求: 大學以上
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 工作技能: 行銷策略擬定
  • 其它條件: Knowledge–
    Majored in business, marketing or other related discipline

    Technical/Work-based Skills –
    Fluent in English both in writing and speaking.
    Proficient in WINDOW OFFICE (PowerPoint, WORD, EXCEL)

    General Skills/Attributes –
    Confident, good communication skills, sensitivity to numbers and a good team player.
    Excellent analytical skills – ability to formulate logical, data-driven business insights and test new ideas to improve retention.
    Ability to identify, prioritize, and focus on the tasks that drive the most value.
    A customer-centric mindset and experience collaborating with the team to achieve a cohesive customer journey

    Experience –
    Above 10 years membership management experience or CRM related experience /EC management experience.

福利制度

◆ 獎金 / 禮品類
1.年終獎金
2.三節禮金/禮品
3.績效獎金
4.業務獎金
◆ 保險類
1.勞保
2.健保
3.員工團保
4.眷屬團保
5.意外險
6.職災保險
◆ 休閒類
1.國內旅遊
2.國外旅遊
3.獎勵旅遊
◆ 制度類
1.伙食費
2.完整的教育訓練
3.順暢的升遷管道
4.勞退新制
◆ 請 / 休假制度
1.週休二日
2.特休/年假
3.陪產假
4.不扣薪病假
5.女性同仁生理假
◆ 其他
1.員工購物優惠
2.水果日
◆ 補助類
1.結婚禮金
2.生育津貼、禮品
3.住院慰問金、慰問品
4.退職金提撥
5.語言學習補助

〈以上除法定項目外其它依職務稍異〉

更新日期:2021-03-02

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內11-30人應徵
經歷分佈
新鮮人0%
1~3年5%
3~5年5%
5~10年0%
10年以上86%
學歷分佈
碩士及以上59%
大學36%
專科5%
高中0%
高中以下0%

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