求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

Brand Manager

  • 全職

Job Purpose

As a custodian of designated brands, Brand Manager is accountable for brand P&L and takes the lead in commercial innovation development and execution. He/she is the brand owner who’s responsible for understanding category and consumer insights, developing marketing campaigns to grow brand penetration and out-perform competitors.

Key Responsibilities

P&L management:
o Accountable for brand P&L and closely manage A&P to maximize spending efficiency

Consumer learning/Market intelligence:
o Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.
o Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

Brand Plan & Execution:
o Lead the development of brand strategy and marketing plans with clear growth objectives and get alignment with global category/area MKT team
o Responsible for media plan development by working closely with media agency and ensures timely execution which meets media KPIs.
o Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
o Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution
Innovation:

Explore/identify business opportunities for LOC innovation vision board. Work with global/area MKT and cross functions to bring live the innovation.

Others:
• Lead the internal & external meetings / reviews for designated brands
• Perform other duties as necessary to support the objectives of division and company.

工作條件

  • 接受身份: 上班族
  • 工作經歷: 不拘
  • 學歷要求: 大學 碩士
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 其它條件: - Bachelor Degree required. Business or marketing related course is a plus.
    - Min. 3 years of brand marketing experience in FMCG or Consumer Goods
    - Strong business acumen
    - Time management skills and ability to prioritize projects as necessary
    - Excellent communication, teamwork, and organizational skills
    - Determination and perseverance
    - Strong focus on results
    - Experience with Nielsen retail audit data and ability to perform data analysis is a plus
    - Proficiency in English

福利制度

[正職人員]
1. 週休二日
2. 年休假10天以上
3. 享勞保.健保及團保(配偶及子女)
4. 員工健康檢查
5. 年度旅遊
6. 三節禮金,結婚及生育禮金
7. 績效獎金
8. 完整的教育訓練計劃
9. 業務行銷同仁購車無息貸款

[約聘人員]
比照勞基法

更新日期:2021-02-25

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內大於30人應徵
經歷分佈
新鮮人6%
1~3年6%
3~5年3%
5~10年6%
10年以上81%
學歷分佈
碩士及以上56%
大學44%
專科0%
高中0%
高中以下0%
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