求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

(消費保健用品部門)專業通路協理 Expert Lead

  • 全職

Job Purpose

*Align with Brand strategy to develop HCP Target and Communication for 3 year Strategic Plan for relevant GSK Oral and Skin Category and drive HCP recommendation.
*Partner with Area Expert marketing function to ensure strategic alignment, provide input into strategy, and ensure flawless execution of centrally created expert materials.
*Develop a local tactical plan based on strategy and a deep understanding of local insight and path to recommend. This should include robust efforts for both sales force and non-sales force activation.
*Deliver localized expert marketing materials together with local insights for sales force implementation (which is aligned with the centrally created materials)
Deliver localized expert marketing materials together with local insight for activation of other marketing touch points (advertorials, e-platforms, press releases, PR, symposia etc) for non-sales force implementation.
*Work with local shopper team and sales team to identify opportunities with retailers to drive pharmacy recommendation and retail specific programs around the category (where applicable).
*Collaborate with Brand Marketing teams to shape the healthcare environment to endorse GSK brands to consumers.

Commercial Execution:

*Partner with local expert and commercial teams to ensure strategic alignment and flawless execution with HCPs including those in retail setting – including launching both commercial and product innovation in a market.
*Closely manage local expert agency or a global affiliate to leverage maximum impact on local expert marketing initiatives.
*Partner with medical and regulatory (and regional as needed) to deliver a local KEE/HCP advocacy plan which drives brand recommendation and is compliant with Scientific engagement.
*Work closely with local CRC to understand legal and regulatory landscape of the market.
*Work closely with local brand team to execute medically relevant PR.
*Effectively secure and manage optimal Expert A&P spend.
*Set and track benchmark KPIs (ONE KPIs), draw insights and course correct based on learnings in a timely manner.
*Develop and support training initiatives for relevant healthcare professionals.

Scientific Innovation:

*Own related expert component of any issues management response process.
*Partner with Medical to work with local medical community to identify insights, trends and issues related to Category and Brand.
*Evaluate launch readiness and preparedness for NPDs with HCPs and make recommendations to the brand team.

Talent and culture:

*Champion Expert within the local organization, including senior stakeholders.
*Integrate Expert into the overall Brand thought/planning and connection processes.
*Partner with relevant stakeholders (sales and medical managers) to deliver sales rep training.

工作條件

  • 接受身份: 上班族
  • 工作經歷: 八年以上
  • 學歷要求: 大學以上
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 其它條件: Qualifications:
    University/Tertiary degree level education.
    8-10 years of experience in Sales/Marketing/Business.
    Strong track record in leadership, working within cross-functional teams and communications skills.
    Strong track record of delivering results and meeting and exceeding business goals
    Management of Key External Experts and stakeholders.

    Preferred Qualifications:
    Expert and consumer brand management experience

    Skills:
    *Category, brand strategy and planning: strategic planning and project management. Responsibility and accountability for delivering commercial success and competitive advantage.
    *Executional excellence: Problem solving, and solution based ‘Can do’ approach. Ability to work within a cross-functional set-up demonstrating strong influencing skills at all levels.
    *Strong sense of urgency, clearly accountable for achievements. High levels of personal drive, self-motivation and proactive behavior.
    *Expert connection: ability to foster strong, collaborative KEE contacts and relationships.
    *Brand building: Consistently initiates insightful expert connections to build brand loyalty and growth.
    *Insights and measurement: Ability to analyze complex data, collect and deploy market intelligence. Ability to implement metrics and KPIs and to leverage on learnings.
    *People management : ability to lead and manage teams, recruit, train and develop people (Plus)

福利制度

[正職人員]
1. 週休二日
2. 年休假10天以上
3. 享勞保.健保及團保(配偶及子女)
4. 員工健康檢查
5. 年度旅遊
6. 三節禮金,結婚及生育禮金
7. 績效獎金
8. 完整的教育訓練計劃
9. 業務行銷同仁購車無息貸款

[約聘人員]
比照勞基法

更新日期:2021-02-25

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內11-30人應徵
經歷分佈
新鮮人0%
1~3年0%
3~5年0%
5~10年0%
10年以上100%
學歷分佈
碩士及以上73%
大學20%
專科0%
高中7%
高中以下0%
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