必勝客Pizza Hut/肯德基KFC_富利餐飲股份有限公司 1. Communication (Focus on digital) - IMC: creative brief, IMC plan - Digital social strategy and execution - Marketing Material Production - Media 2. Consumer Insight, Competitors - FGD: brief, concept, screen, fieldwork, report - Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report - Call back survey: brief, call l