數位廣告行銷專員 (Paid Advertising & Digital Marketing Specialist)

CuboAi 是來自台灣的嬰兒科技品牌，產品熱銷全球 15 國，深受全球數十萬爸媽信賴。我們正在尋找一位熱愛數據、懂市場節奏、看到 ROAS 會小小興奮的廣告投手。你不只是操作廣告，而是品牌成長引擎的一部分。每天和 Google、Meta、Amazon 共舞，邊看報表邊思考策略，與團隊協作，讓好產品被更多爸媽看見。 如果你喜歡把數據變成決策，把預算花在刀口上——這就是你的舞台。 你將負責的工作內容 | Responsibilities： •廣告活動管理與優化 設定與操作多平台廣告，如 Google、Meta、Amazon 每日追蹤廣告成效，根據數據即時優化出價、預算與廣告素材設定 針對素材、文案與導流頁進行 A/B test，產出具體洞察與建議 •投放策略與跨部門合作 根據不同市場與育兒族群，規劃 Top-Middle-Bottom 漏斗策略 與創意、區域行銷、留存團隊（如 LINE、Email 等）密切協作，確保內容一致 針對導購頁、互動測驗與 Shopify 購買流程提供優化建議 •報告與數據洞察 撰寫每週／每月跨市場廣告成效報告，歸納趨勢與提出優化建議 分析使用者行為、網站數據與歸因模型，協助精準預算與受眾規劃 我們希望你具備的條件 | Qualifications： 至少 1 年 Amazon Ads 操作經驗（必須），並熟悉 Google Ads、Meta Ads 具備實際優化經驗，能有效放大廣告成效 熟悉報表與數位分析工具（如 GA4），具備紮實的分析能力 了解 DTC 顧客轉換漏斗與關鍵指標（如 ROAS、CAC、CTR） CuboAi is a baby tech brand from Taiwan, trusted by hundreds of thousands of parents and sold in 15+ countries worldwide. We’re looking for a data-driven, market-savvy ad specialist who gets a little too excited about ROAS. You won’t just be launching ads—you’ll be powering brand growth. You’ll wrestle with Google, Meta, and Amazon, analyze numbers, adjust strategies, and collaborate across teams to make sure great products get the visibility they deserve. If turning insights into impact and spending smart gives you a rush—this is your stage. Your Responsibilities: •Campaign Management & Optimization Set up and manage paid media campaigns across Google, Meta, and Amazon Monitor performance daily and adjust bids, budgets, targeting, and creatives in real time Run A/B tests on creatives, copy, and landing pages to gather insights and improve performance •Strategy & Cross-Functional Collaboration Plan full-funnel strategies tailored to key markets (US, JP, AU, UK) and parenting behavior Collaborate with creatives, regional leads, and retention teams (LINE, email, etc.) to align messaging Provide recommendations on CRO elements like landing pages, quizzes, and Shopify checkout flow •Reporting & Data Analysis Deliver weekly/monthly performance reports with key takeaways and optimization suggestions Analyze user behavior data, website metrics, and attribution tools to guide targeting and budget decisions What We’re Looking For: 1+ year hands-on experience with Amazon Ads (required), plus Google & Meta Ads familiarity Proven ability to scale and optimize campaigns based on data Strong analytical skills; comfortable with spreadsheets and tools like GA4 Understanding of the DTC funnel and metrics like ROAS, CAC, CTR