Contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards and guidelines.
Strategy
• Responsible for developing the marketing communication strategy and maintaining the positive image of the Company, brand and value proposition in the mind of the customer.
• Ensures relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.
Communications Plan
• Responsible for selecting relevant marketing communications tools, adapting, translating and implementing as required to support sales initiatives and achieve the Company’s objectives in the local business.
• Contributes to the development of inter-divisional/functional marketing initiatives.
Promotional Activities
• Adapts and develops promotional activities using events, fairs, online, communication campaigns and print media, and other communications vehicles to promote products, systems, and services in the whole life cycle.
• Stimulates lead generation through advertising, sponsorship and other promotional activities.
Message Alignment
• Ensures sound communication across multiple and appropriate trade media in line with the ABB communication strategy to extend the Company‘s visibility.
External resources
• Researches, identifies, and selects external marketing communications service providers.
• Defines quality and delivery targets of externally assigned activities, monitors ongoing progress, and resolves issues.
Targets
• Ensures global targets and metrics for marketing communications initiatives are properly implemented and develops additional local measures as required.
• Reviews and evaluates results upon completion of the activities.
Network
• Maintains and encourages a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation.