Job Purpose:
Support and assist Public Relations Managers – WFJ for the duties of brand Communications function for Fashion division to achieve annual goal setting, targets and objectives.
Key Responsibilities:
1. Support PR Manager for the duties on PR & influencer communications function for W&FJ division.
2. Maintain rapport relationship with the press and achieve publicity / exposure targets and objectives
3. Execute PR & influence plans of W&FJ
4. Press Relations
Develop close relationships with relevant press titles in TWN.
PR & influencer activation:
- Work with PR manager on overall W&FJ strategy planning and execution cohering to communication objectives;
- Plan and execute content partnership
- Co-up with FBP & Fashion PR division to create one house synergy to achieved goal.
- Responsible for monthly clipping, PR related reports and exposure analysis
5. Influence relations
- Work with PR Manager to build annual influencer plans to create quality content and drive social visibility
- Lead agency partner to build rapport relationship with influencers of CHANEL community
Academic / Professional Qualifications
• Bachelor’s degree or above
Work Experience
1. At least 3 years of solid commercial experience in a communications environment. With working experience in Fashion industry will be a plus.
2. Experience in public relations is preferred
Required Competencies
• Fluent in both Chinese and English ability
• Good writing/editing will be a plus
• At least 2-3 years of solid experience in PR communications environment with working experience in luxury industry will be a plus.
• Experience in W&FJ PR & influencer management is preferred.
• Sense of aesthetic (appreciation for beauty, luxury and art)
• At least 4 years of solid communications/PR experience in a communications environment. With working experience in FA industry will be a plus
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
