Principal Objective:
Support the global brand team in the development, adaptation, and regional implementation of Joie global Marketing strategies, initiatives, and programs to drive business results.
Major Duties and Responsibilities
MARKETING STRATEGY AND EXECUTION
• Work closely with Brand Manager to plan and execute marketing activities in distributor-managed regions, implementing brand direction within the assigned area/s of responsibility (across specified regions for key products and global initiatives)
• Provide market insights and forecasts derived from competitor and industry scan, evaluation of current and future market and industry trends, and market research (collection, analysis, and interpretation of market data).
• Contribute to marketing effectiveness by identifying marketing gaps and opportunities, providing market information and commentary pertinent to deliberations; uncovering the viability of current and existing products/programs; recommending data-based or insight-based options and courses of action; and ultimately, implementing directives.
• Propose trade marketing programs and digital campaigns to direct promotional support aimed at pushing consumers towards the purchase funnel and growing the business.
• Executions include, but are not limited to, multi-channel campaigns, in-store activations, digital marketing, events, media & public relations, and other activities.
• Scope may include managing project-based or region-based event agencies, retail merchandisers, digital marketing agencies, and/or other outsourced resources necessary to implement approved initiatives.
• Serve as both a brand ambassador and keeper of the brand identity with customers and partners, guiding best practice brand promotion according to established guidelines.
COLLABORATION
• Develop and maintain strong relationships with customers (distributors) to enable information sharing, influence, and trust.
• Manage relationships with external agencies and partners as needed to execute marketing activities.
• Communicate regularly with sales team to ensure marketing activities are aligned with sales goals and priorities, and that sales team are well informed on marketing roadblocks and results.
• Build effective creative briefs for any assets needed from in-house creative team and manage those projects from the brand side, facilitating communication and asset editing process.
• Create win-win situations to mobilize people/teams to drive vision to completion.
ORGANIZATION
• Effectively manage workflow processes and multiple priorities within different timelines, while maintaining a level of organization & accuracy.
• Complete marketing department operational requirements by keeping an organized project timetable aligned with concerned departments; working with technical members of the team and internal colleagues to meet the company's customer's needs/requirements; ensuring compliance with company standards for cost control, quality, safety, vendor or supplier management, and complete and on-time delivery of service.
• Contribute to maintaining research database by identifying and assembling marketing information and systematic records of all business correspondences, campaigns, presentation and proposals in specific regions identified.
• Manage project budgets and invoicing process for assigned projects and regions.nderstand, ability to find appropriate solution.
