A Marketing supervisor/ executive is responsible to adopting brand and product strategy to grow sales and brand awareness, preference and loyalty.
Job Description as below：
1.【Assist line manager and MKT team to form product strategy】
▶ Define and understand target consumers’ insight, behavior via daily observation, pebble survey, market research report etc.
▶ Understand business status quo, challenge and opportunity, then propose product strategy based on fact base.
2.【Product Campaign and Cooperation planning and execution】
▶ Based on aligned product strategy to propose annual plan with resource allocation.
▶ NPD launch plan and execution based on consumers’ insight and feasibility.
▶ In-store POSM design, printing and implementation.
▶ Communication content development and media plan, execution on owned, paid, shared and earned media.
▶ Co-work with channel team to optimize product listing in each channel.
▶ Co-work with internal cross functional teams including RD, QA, SCM, IT, FIN, OP teams for flawless execution and solve problems if any.
▶ Well manage external agency partners including creative, social, media and PR agencies to have flawless execution.
▶ Well manage and fully utilize product A&P to maximize ROI.
▶ Timely review campaign performance to adjust plan and execution if any.
3.【Periodical report and post evaluation】
▶ Utilize analysis tool (such as Power BI) to deep dive campaign performance and effectiveness, to have solid learning and implication for future plan.
▶ Conduct weekly sales review on every Monday sales review meeting.
▶ Prepare quarterly performance review for every quarterly board meeting.
▶ Ad hoc review if needed.
4. Ad hoc project or assignment depends on organization’s need
