- Keep track with market development trend and demands, identify potential customers and market, define and segment target Taiwan customers' applications and market to develop the promotion strategy for the related products/test solutions
- Formulate marketing plan for new product launch in Taiwan market, coordinate cross-department resources and prepare selling tools to facilitate sales promotion and business development.
- Collaborate with Munich headquarter, Greater China Hub and local Sales/AE/Marketing for regular feedback and alignment in terms of local market demands, user experiences, market status and penetration strategy …etc