Minimum qualifications:
• Bachelor's degree or equivalent practical experience.
• Less than 3 years of full time work experience.
Preferred qualifications:
• Knowledgeable about and passion for Google's products and the technology industry.
• Ability to think across disciplines, industries, cultures, and scenarios with a global mindset.
• Excellent analytical skills, with capacity for developing and understanding strategy.
• Developed program management and communication skills.
• Interest in marketing, brand management, strategy consulting, agency, technology, or related fields.
• Comfort with ambiguity and agility.
About the job
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
This APMM role is in the Greater China Marketing organization.
You will be assigned marketing projects within the Greater China Marketing organization supporting their business goals and you’ll make direct contributions under the scope of a larger project, with general guidance. For example, you may help advocate for the user in the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, and/or manage campaigns and programming.
Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across Marketing and within Google.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
