1.擁有相關知識並瞭解當地市場消費者的需求與渴望、生活形態,生活條件和購物行為;運用此項居家佈置知識與解決方案,呈現 IKEA 產品以改善消費者的居家生活。
2.瞭解當地市場的居家生活;運用展示手法(Range presentation)提供具功能性與相關性的居家佈置方案。
3.展示與溝通可反映多種風格與功能的解決方案,以滿足各式各樣的個人品味及需求,並刺激消費者利更常更換居家布置。
4.與同事一起規劃及執行產品的變更,確保執行工作之效率、成本意識與高品質。
5.針對商機、顧客的回饋意見、競爭、供應議題與貨量承諾,快速且主動採取因應措施。
6.與銷售部及賣場物流部合作,彼此密切配合及分享知識,尊重彼此的職責,以最具商業、創意、美感的方式展示產品系列。
1. Use home furnishing competence to create home furnishing solutions in room settings, homes, sales support areas that reflect the IKEA identity.
2. Actively contribute in the gathering of insights from home visit interviews and translating this knowledge into locally relevant, functional, aesthetic and commercial home furnishing solutions that exceed customer expectations and reflect home furnishing the IKEA way.
3. Contribute to the creation of a Showroom that reflects a wide variety of styles,living situations and price levels to create the uniqueness of the IKEA product range.
4. Contribute to the content of the department action plan with initiatives that will grow the business and support long-term profitability and execute the agreed plans together with the Com&In team and other functions.
5. Stay up to date and knowledgeable about home furnishing, retailing and trends in order to contribute in workshops to generate creative ideas, deepens and actively shares expert knowledge.