We are seeking a dynamic and motivated Marketing Specialist who possesses a strong command of both English and Chinese languages and has a proven ability to plan, execute, and manage marketing campaigns and activities. The ideal candidate should be passionate about creative marketing strategies and have a keen eye for detail, ensuring that our brand message effectively reaches and engages our target audience.
Key Responsibilities:
1. Bilingual Proficiency: The Marketing Specialist will be required to seamlessly communicate in both English and Chinese across all marketing efforts, including written content, verbal communication, and comprehension.
2. Campaign Development: Develop, execute, and manage marketing campaigns that align with the company's objectives. Collaborate with cross-functional teams to create compelling and cohesive campaigns that drive brand awareness, customer engagement, and lead generation.
3. Promotion and Advertising: Create and manage promotional materials and advertising content, including social media campaigns, and email communications, ensuring consistency in messaging, branding, and tone. Explore various advertising channels to maximize the reach of our campaigns and promotions.
4. Event Management: Organize client events, including workshops or seminars. Identify target audiences, messaging, and desired outcomes for each event. Develop strategies to engage event attendees and create memorable experiences. Implement interactive elements, networking opportunities, and post-event follow-up to nurture relationships.
5. Content Creation: Develop engaging and persuasive marketing content, including but not limited to blog posts, social media content, email campaigns, and video scripts.
6. Market Research: Conduct market research to identify trends, customer preferences, and competitor activities. Utilize insights to refine marketing strategies and stay ahead in a competitive landscape.
7. Analytics and Reporting: Monitor campaign performance using various analytics tools and platforms. Generate reports that highlight key metrics, successes, and areas for improvement. Use data-driven insights to optimize future campaigns.
8. Relationship Building: Collaborate effectively with internal teams, external partners, and vendors to ensure smooth execution of marketing initiatives. Maintain relationships with key stakeholders to enhance the company's marketing reach.
If you are a bilingual Marketing Specialist who thrives in a dynamic environment and is eager to contribute to innovative marketing initiatives, we encourage you to apply and become a valuable member of our team.
