Richemont Asia Pacific Ltd., Taiwan Branch_香港商歷峯亞太有限公司台灣分公司

Position Summary We are seeking an accomplished Commercial Manager to spearhead the growth and operational excellence of our Maison in Taiwan. This pivotal role demands a strategic leader who can elevate our retail and partner retail performance while embodying the sophistication of our Maison. You will be responsible for driving commercial success, expanding our market presence, and cultivating an exceptional client experience across all touchpoints. Key Responsibilities 1. Commercial Leadership & Team Development: • Lead and inspire a high-calibre team across retail and partner retail, fostering a culture of excellence and passion for our Maison. • Define clear commercial objectives, KPIs, and incentive structures to maximize team performance and accountability. • Recruit, mentor, and develop top talents, ensuring alignment with the brand’s values & DNA and business ambitions. 2. Business Strategy & Financial Performance: • Develop and execute a comprehensive commercial strategy to achieve aggressive revenue, profitability, and market share targets. • Oversee budget allocation and cost control while safeguarding brand exclusivity and margin integrity. • Implement data-driven sales analysis to identify growth opportunities, adequate products strategy in collaboration with the merchandising department, and mitigate risks across all channels. 3. Retail & Retail Partner Network: • Optimize the performance of our boutiques and partner retail accounts through strategic merchandising, staff training, visual merchandising and operational rigor. • Identify and secure new distribution opportunities, including top tier malls, retail partners enhancement, pop-up concepts, and corporate collaborations. • Negotiate high-impact commercial terms with key accounts, ensuring mutual profitability and long-term partnerships. 4. Market Intelligence & Competitive Edge: • Conduct rigorous market analysis to anticipate trends, client preferences, and competitive threats in Taiwan’s luxury landscape. • Leverage insights to advise regional and global teams on product assortment, pricing strategies, and localized marketing initiatives. • Maintain a pulse on macroeconomic factors, regulatory changes, and digital innovations impacting luxury retail. 5. Client Experience & Brand Elevation: • Uphold the highest standards of clienteling, ensuring personalized service and enduring relationships with HNWI and VIP clientele. • Collaborate with marketing to craft exclusive events, trunk shows, and CRM programs that reinforce brand desirability. • Ensure flawless execution of visual merchandising, inventory management, and boutique ambiance to reflect Maison excellence.

[POSITION SUMMARY] The Marketing & Communication Director is responsible for transforming global marketing & communication guideline to local Marcom strategy with measurable actions to build up the brand image, awareness, support corporate commitment initiatives to reinforce brand equity in the long term. [KEY RESPONSIBILITIES] 1. Marketing, Merchandising and Business Strategy Development   - Define local Marketing strategy in line with international guidelines ensuring the specific adaptation to local context and challenges - Leverage business knowledge to make informed decisions on budget and sales efficiency - Identify and prioritize creations that drive customers and network growth opportunities - Support the merchandizing transition project with clear mission to optimize the local merchandizing to stock dynamic, stock cost monitor, stock optimizing to maximize sales outcome from passive operational roles to active orchestration roles. - Accountable for local product strategy and business results per product line and network - Define launch packs and specific local actions to maximize sales turnover 2. Developing and managing Communication & PR Strategy - Direct and oversee Communications & PR strategies across all media to ensure objectives are adhered to and all tactical plans are implemented - Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ - Anticipate the rapid evolution of media platforms to create connection with clients in 360 degree dimension via different channels digital & physical. - Implement the Maison image and guidelines through media plan definition and press/PR and Events - Support and amplify Cartier corporate commitments locally  - Crisis management - develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issues 3. Event planning and management  - Propose yearly event planning which aligns with global direction and local strategy  - Oversee and give guidance to all event planning and executions - Coordinate with HQ for respective events to ensure alignment of brand image and approval of local concepts  4. Visual merchandising - Lead the VM function and oversees the Implementation of worldwide boutiques animation in internal displays and external windows across both networks (retail and wholesale) - Propose local adaptations of international animation to fit local trends - Develop and propose new concepts to upgrade visual impact for events and client activities  - Guide global direction for local adaptation regarding event, exhibition design & creation with agency and internal VM teams. 5. Metrics and measurement - Develop and execute qualitative and quantitative market research levering local and Central resources in collaboration with Client Department  - Assess and report competitive and cultural trends - Track trends, analyzing market research, making recommendations and developing comprehensive strategic briefs based on data - Produces regular reports for management decisions, providing specific recommendations and regular updates on competitor benchmarking 6. People and Organization Leadership - Constantly share the vision, strategy and values of the Maison to engage and motivate the team - Define annual objectives for team members and manage team performance - Work closely with the L&D team to define and anticipate the development needs of the team 7. Budget Management - Forecast budget according to annual business target and strategy - Manage budget and ensuring activities are kept within budget of the fiscal year