俊嶽企業股份有限公司

About Columbia Sportswear Columbia Sportswear is a global leader in outdoor apparel, footwear, and equipment, dedicated to inspiring people to enjoy the outdoors.With over 80 years of innovation, our mission is to connect active people with their passions through high-quality performance products that combine functionality, design, and sustainability. Position Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies to strengthen brand presence ,launch new products, drive consumer engagement, and support business growth in the Taiwan market. This role requires a balance of strategic thinking and hands-on execution across brand marketing, digital, PR, retail activation, and partnership programs. Key Responsibilities -Develop and implement annual and seasonal marketing plans aligned with brand direction and business goals. -Lead integrated marketing campaigns across online and offline touchpoints, ensuring strong brand consistency and ROI. -Plan and execute digital marketing initiatives including social media, influencer engagement, CRM, and paid media performance; product marketing including products’ storytelling and technology. -Collaborate closely with global teams to localize global campaigns and ensure cohesive storytelling. Manage PR, event activations, and retail marketing programs to drive brand visibility and traffic. -Analyze market trends, consumer insights, and competitor activities to identify growth opportunities. -Manage marketing budget, agency partnerships, and campaign effectiveness tracking. -Lead with Visual Merchandising teams to maximize consumer journey and conversion. -Champion brand storytelling that highlights Columbia’s innovation, outdoor lifestyle, and sustainability values.

1. 負責(協助)營運管理工作及營運目標達成 2. 負責(協助)人力調度與配置、教育訓練 3. 提供顧客滿足的服務體驗。 4. 透過培訓同仁，提升團隊能力。 5. 管理產品庫存、商品進貨入庫及品質控管

1.Lead retail team to achieve objective. 2.Maintain good relationship with department stores and landlord. 3.店營運業績與各項活動指標達成。 4.店務標準化的執行與管理。 5.人員管理及訓練，包含人力編排及訓練。 6.商品及庫存盤點、異常處理。 7.Handle customer complain, refund and change product 客訴處理。 8.至少10年以上進口品牌或百貨業營運經驗，和擔任五年以上主管經驗。