益福生醫股份有限公司

我們正在尋找一位擅長 SEO 優化、CRO（轉換率優化）及中英文內容行銷的專業人才，加入 Bened Biomedical 國際行銷團隊，推動品牌在亞太市場的數位成長與業績轉化。 你將參與美國品牌Bened Life 跨境電商（D2C）策略的制定與執行，負責提升網站自然流量、搜尋排名及用戶轉換率，深入優化整體用戶旅程（User Journey），讓更多人認識並體驗我們的產品價值。 Bened Biomedical 專注於腸腦軸（Gut-Brain Axis, GBA）研究，開發具臨床實證的精神益生菌，改善心理與神經系統健康。 **更多資訊：benedlife.com **打造你SEO職涯下一步，成為APAC市場醫療保健市場優化專家! **如果你已經有SEO經驗，但想進一步挑戰各國市場、跨語言的實戰操作，這個職位會是你累積實力與作品集的最佳舞台。 【工作內容】 - 網站SEO優化：制定與執行APAC醫療保健市場關鍵字策略、頁面結構調整、內外連結建設，提升自然排名與流量 - 專案管理：負責SEO專案規劃與執行，追蹤進度、階段成效與策略調整 - 數據洞察與分析：分析網站流量、使用者行為與搜尋趨勢，提供具行動力的優化建議 - 醫療保健中英文內容撰寫：針對搜尋意圖產出高品質文章、廣告文案與關鍵字配置 - 部門支援：參與網站開發測試（UAT）與其他行銷專案支援 【職位要求】 - 2年以上保健食品之繁中/英文SEO實務經驗，需熟悉APAC市場，醫療保健產業尤佳 - 精通SEO工具（GSC、GA4、SEMrush、Ahrefs、SimilarWeb 等） - 了解HTML/CSS，具備基本網站優化技術與CRO觀念 - 良好的邏輯與分析能力，能從數據中提出策略方向 - 中英文溝通與寫作能力俱佳 - 有專案管理與活動規劃經驗 【個人特質】 - 主動積極、充滿創意與行動力 - 擅長跨文化溝通，享受多元文化的工作氛圍 - 注重細節，喜歡持續學習與實驗新工具（如AI） - 能適應快速變動的數位行銷環境 Bened Biomedical is seeking a results-driven SEO and content marketing specialist with bilingual (English & Traditional Chinese) writing capabilities and CRO expertise to join our international marketing team. You’ll play a key role in driving digital growth and performance across the APAC region through SEO strategy, content creation, and conversion optimization. You’ll help shape and execute Bened Life’s cross-border eCommerce (D2C) strategy, optimizing organic traffic, search performance, and the user journey to maximize brand reach and engagement. Bened Biomedical is a pioneer in clinically proven psychobiotics, focused on the gut-brain axis (GBA) and its impact on mental and neurological health. Please visit our official website: benedlife.com Responsibilities: 1. SEO Optimization for the Healthcare industry (APAC focus): Develop and implement keyword strategies, on-page and off-page SEO, internal linking, and site structure improvements to increase visibility and organic traffic. 2. Project Management: Plan, manage, and track SEO projects from strategy to execution, including performance reviews and optimization adjustments. 3. Data Analysis & CRO: Analyze user behavior, site traffic, and search trends to uncover insights and deliver actionable conversion rate optimization strategies. 4. Bilingual Content for Healthcare Product Creation: Write high-quality English and Traditional Chinese content aligned with search intent, including blog articles, landing pages, and ad copy. 5. Cross-Functional Collaboration: Support UAT testing for web projects and assist with other digital marketing initiatives as needed.  Requirements and skills: - 2+ years of hands-on SEO experience for the Healthcare industry in both Traditional Chinese and English, preferably in the APAC region - Proficient with tools such as Google Search Console, GA4, SEMrush, Ahrefs, and SimilarWeb - Basic knowledge of HTML/CSS and understanding of conversion optimization principles - Strong analytical mindset with the ability to translate data into strategy - Excellent written and verbal communication skills in English and Chinese - Experience in project management or campaign coordination Personal Attributes: - Proactive and creative self-starter - Detail-oriented with strong independent working capabilities - Adaptable to fast-paced, dynamic environments - Continuous learner, staying current with digital marketing trends and AI technologies - Comfortable in a multicultural, collaborative environment

1. 協調並推動支柱產品的增長，為品牌和消費者關係的持續增長做出貢獻。 2. 收集和分析消費和市場洞察以及競爭策略，向管理層提出建議 3. 實施新品發布，保持重點產品的增長並激活核心目標 4. 提出並監控行銷組合策略（IMC/360/數字/零售）以建立整合的、引人入勝的消費者品牌體驗 5. 規劃與製作廣告素材（形象類、線上與線下素材） 6. 確保高質量的活動執行成效（宣傳、活動）並按時完成 7. 動員並與其他部門（銷售、後勤、教育等）與外部機構合作，以製定更廣泛的業務策略 8. 管理預算並確保銷售預測的準確性

國際行銷部門正在尋找一位充滿熱情且以結果為導向的資深數位行銷專家，協助開發APAC市場和執行各類行銷活動。Bened Biomedical以臨床實驗科學為本，專研通過腸腦軸（Gut-Brain Axis, GBA）對心理及神經系統健康有效益的精神益生菌。 您將是行銷策略和執行重要一員，目標是在亞太地區和大洋洲等APAC地區推動 Neuralli 的跨境電子商務（D2C）流量和業績增長。 官方網站了解更多：benedlife.com 【工作內容】 1. 執行及優化數位廣告，包括： - 搜尋引擎行銷（SEM） - 展示型廣告 (Meta, Google, Native ads, etc.) - 社群媒體行銷 2. 透過數據驅動策略提升品牌知名度和潛在客戶開發 3. 全面性/跨平台行銷活動績效分析 4. 提供可行的洞察，以改善各項電子商務關鍵績效指標（KPI） 5. 管理及優化行銷廣告成效 6. 國際行銷支援： - 協助網站開發專案（UAT測試） - 製作行銷素材 - 協助影片製作及多媒體內容創作 - 視需求支援臨時行銷專案 【職位要求】 1. 具備6年或以上數位行銷經驗，包括 Google 與 Meta 廣告平台實際操作經驗，並在績效行銷領域有顯著成就 2. 技術專業能力： - 精通分析系統：GA4、Tag Manager - 全面性事件追蹤與轉換優化 3. 具備專業分析能力，能將數據轉化為策略性建議 4. 良好的英文與中文聽說讀寫能力 5. 具行銷活動規劃與專案管理能力 【個人特質】 1. 主動積極、富有創意的自我驅動型人才，適應多文化工作團隊 2. 注重細節，具備獨立工作能力 3. 能適應快速變動的工作環境 4. 持續學習，緊跟數位行銷趨勢和AI工具運用 【優先考慮條件】 1. 具數位廣告公司工作經驗 2. 電子商務行銷背景 3. 亞太地區市場經驗 4. 擁醫療產業知識 The international marketing team is looking for an enthusiastic and result-driven digital marketing member to help us develop and execute our digital marketing campaign. As a pioneer company in neurobiotics (aka psychobiotics), Bened Biomedical develops pharma-grade probiotics that have been clinically proven beneficial to mental health via gut-brain axis (GBA). You will be an integral part of the development and execution of the marketing plan to drive traffic and growth of the Direct-to-Consumer (D2C) E-commerce for Neuralli in Asia Pacific and Oceania. Therefore, this ideal candidate should be able to be an excellent storyteller of all things that bridge the gap between science and marketing. Please visit our official website: benedlife.com Responsibilities: 1. Execute and optimize digital media channels, including: - Search Engine Marketing (SEM) - Display Advertising (Meta, Google, Native ads, etc.) - Social Media Marketing 2. Drive brand awareness and lead generation through data-driven digital strategies 3. Conduct a comprehensive performance analysis of marketing campaigns 4. Provide actionable insights to improve e-commerce key performance indicators (KPIs) 5. Manage and optimize the marketing technology ecosystem 6. Support other international marketing tasks: - Collaborate on website development projects (UAT) - Develop and produce marketing collaterals - Assist in video production and multimedia content creation - Support ad-hoc marketing initiatives as needed   Requirements and skills: 1. 6+ years of digital marketing experience with demonstrated success in performance marketing 2. Technical Proficiencies: - Advanced Google ecosystem: Analytics 360, Tag Manager - Facebook Business Manager - Google Ads 3. Comprehensive event tracking and conversion optimization, strong analytical skills with the ability to translate data into strategic recommendations 4. Fluent in English and Mandarin (spoken and written) (此職位會需要撰寫中文行銷素材, 文案力需佳) 5. Exceptional communication and presentation skills Personal Attributes: 1. Proactive and creative self-starter 2. Detail-oriented with strong independent working capabilities 3. Adaptable to fast-paced, dynamic environments 4. Continuous learner, staying current with digital marketing trends and AI technologies Preferred Qualifications: 1. Previous experience in digital advertising agencies 2. Background in e-commerce marketing 3. APAC market experience 4. Healthcare industry knowledge

國際行銷部門正在尋找一位充滿熱情且以結果為導向的資深整合行銷專家，協助開發APAC市場和執行各類行銷活動。Bened Biomedical以臨床實驗科學為本，專研通過腸腦軸（Gut-Brain Axis, GBA）對心理及神經系統健康有效益的精神益生菌。 您將是行銷策略和執行重要一員，目標是在亞太地區和大洋洲等APAC地區推動 Neuralli 的跨境電子商務（D2C）流量和業績增長。 官方網站了解更多：benedlife.com 【工作內容】 1. 整合行銷規劃（IMC）：協助規劃並執行跨渠道整合行銷策略，涵蓋數位廣告、社群媒體、內容行銷與口碑行銷，以強化品牌知名度、建立消費者信任並推動業績成長。 2. 品牌與內容行銷：依據品牌定位，制定並執行內容策略，包括廣告文案、新聞稿、EDM 與行銷素材，以提升品牌價值及用戶互動。 3. 國際研討會與活動企劃：規劃並推動跨國研討會、專業論壇與工作坊，與外部合作夥伴（如學術機構、代理商）協作，確保專案順利落地並達成品牌推廣目標。 4. 行銷績效評估與優化：進行數據分析與洞察，持續優化行銷成效，涵蓋流量、互動、轉換率及 MER (Marketing Efficiency Ratio) 等核心指標。 5. 國際行銷支援： - 協助網站專案開發（含 UAT 測試） - 製作多元行銷素材 - 參與影片及多媒體內容製作 - 視需求支援臨時性行銷專案 【職位要求】 1. 具 8 年以上整合行銷與國際行銷相關經驗，熟悉電商與 IMC 操作尤佳。 2. 具備行銷專案規劃與管理能力，能獨立執行並推動專案落實。 3. 中英文聽說讀寫流利，能進行專業溝通與跨文化協作。 4. 具備數據分析與行銷效能評估能力。 【個人特質】 1. 主動積極、富有創意的自我驅動型人才，跨文化溝通能力 2. 注重細節，能獨立完成任務並有效解決問題 3. 能適應快速變動的工作環境 4. 持續學習，緊跟數位行銷趨勢和AI工具運用 【優先考慮條件】 1. 亞太地區市場經驗 2. 電子商務行銷背景 3. 曾任職於廣告公司或具代理商合作經驗 4. 擁醫療產業知識 The international marketing team is looking for an enthusiastic and result-driven Integrated marketing member to help us develop and execute our marketing campaigns. As a pioneer company in neurobiotics (aka psychobiotics), Bened Biomedical develops pharma-grade probiotics that have been clinically proven beneficial to mental health via the gut-brain axis (GBA). You will be an integral part of the development and execution of the marketing plan to drive traffic and growth of the Direct-to-Consumer (D2C) E-commerce for Neuralli in the Asia Pacific and Oceania. Therefore, this ideal candidate should be an excellent storyteller of all things that bridge the gap between science and marketing. Please visit our official website: benedlife.com Responsibilities: 1. Develop and execute integrated marketing strategies (IMC) across digital, social, content, and word-of-mouth channels to enhance brand awareness and drive growth. 2. Plan and deliver international conferences, forums, and workshops, collaborating with external partners to ensure impactful execution. 3. Create and manage brand and content marketing assets, including copywriting, press releases, EDMs, and multimedia content. 4. Analyze and report on marketing performance (traffic, engagement, conversion, MER), providing actionable insights for optimization. 5. Support international marketing initiatives, including website projects, UAT testing, and ad hoc campaigns.   Requirements and skills: 1. 8+ years of experience in integrated and international marketing; e-commerce background preferred. 2. Proven ability to plan, manage, and execute marketing projects independently. 3. Strong command of English and Chinese, with excellent cross-cultural communication skills. (此職位會需要撰寫中文行銷素材, 文案力需佳) 4. Proficiency in data analysis and performance evaluation. 5. Exceptional communication and presentation skills Personal Attributes: 1. Proactive and creative self-starter 2. Detail-oriented with strong independent working capabilities 3. Adaptable to fast-paced, dynamic environments 4. Continuous learner, staying current with digital marketing trends and AI technologies Preferred Qualifications: 1. APAC market experience 2. Background in e-commerce marketing 3. Previous experience in advertising agencies 4. Healthcare industry knowledge