香港商九興服務有限公司台灣分公司

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FOOTWARE BUSINESS MODEL & STRATEGIES Stella is widely known within the footwear industry for its unparalleled product design and commercialisation capabilities, ‘artisan level’ craftsmanship, uncompromising commitment to quality, speed-to-market, and small-batch production flexibility, supported by a broad, diverse, and proven manufacturing base located in Vietnam, China, Indonesia, Philippines and Bangladesh. We pursue a margin-accretive business model within our footwear manufacturing business that is highly responsive to growth opportunities in the market, particularly the booming ‘athleisure’ trend being led by major Sports brands – the largest of which count among our clients – and into which more and more Luxury and Fashion brands are seeking to enter. To best capitalise on these growth opportunities, we are progressively expanding our production base in Southeast Asia while concentrating on winning designs for differentiated and complex products with a higher average selling price, particularly from customers in the Luxury, Fashion and Sports categories. At the same time, we are constantly improving our operational and management efficiency, while strengthening our cost efficiency and use of working capital to drive future improvements in our profitability. Stella’s footwear products are categorised into: LUXURY, SPORT, FASION, CASUAL RESEARCH AND DEVELOPMENT Our industry-leading R&D capabilities make us the partner of choice for brands looking to introduce or enter new product segments, including the ‘athleisure’ market. We are also an industry leader in applying automation and innovation, powered by a wholly centralised operational structure that brings together the complementary skills, know-how and experience garnered from a long history of working with different brands in the Sports, Fashion, Luxury and Casual categories. From design and prototype to commercialisation and delivery, we are uniquely placed to add maximum value and innovate for our customers in a fast-changing market environment. BRAND PARTNERS We work with world-leading sportswear and casual footwear brands including Nike, Saucony, Under Armour, Merrell, Timberland and UGG. We also design, develop and manufacture footwear for leading fashion brands including Cole Haan, Kate Spade, Michael Kors and Tory Burch, as well as high-fashion icons such as Balenciaga, Balmain, Chloé, Lanvin, Moncler, Off-White, Prada and Stella McCartney. HANDBAGS AND ACCESSORIES BUSINESS MODEL & STRATEGIES Stella acts as a total solutions provider for premium customers through its leather goods manufacturing business, creating bespoke and high-quality handbags and other fashion accessories at facilities located in Vietnam and the Philippines, supported by our R&D centre in China. We are currently investing heavily in our design and development capabilities while proactively carrying out lateral expansion strategies to tap synergies from within our footwear manufacturing business, as well as future sources of growth. COMPETITIVE EDGES Our leather goods manufacturing business stems from a heritage of serving some of Europe’s most prestigious brands, particularly in the premium handbag category. The unique skills garnered from this heritage have been incorporated into our overall operations, enabling us to serve luxury and high-fashion customers in creating high-quality leather goods, from accessories to handbags. BRAND PARTNERS We design, develop and manufacture handbags and accessories for luxury and high-fashion brands including Balenciaga, Alexander Wang, Coach and Rimowa.