邁肯行銷傳播股份有限公司｜徵才中

公司介紹

產業類別

廣告行銷公關業

聯絡人

人力資源部

產業描述

廣告行銷公關業

電話

暫不提供

資本額

4500萬元經濟部商業司查詢

傳真

暫不提供

員工人數

70人

地址

台北市大安區安和路一段29號7樓

公司網址

https://mccannwgcareers.silkroad.com/

邁肯行銷傳播集團

主要商品 / 服務項目

綜合性服務廣告代理，包括：廣告與行銷策略企劃、市場調查、媒體企劃與執行、消費者與經銷網促銷企劃、創意製作企劃、直效行銷企劃、公共關係與互動行銷。

福利制度

法定項目

週休二日

其他福利

正式員工享有勞保、健保、團保、健康檢查、三節禮金、紅利、年終獎金、壽星生日假、聚餐、國內外旅遊、一年有十天休假及福委會不定期舉辦之活動

8/21

Social Community Director (Contractor)

台北市大安區10年以上大學待遇面議

As the Social Community Director, you will lead the community management response strategy and output for our high-profile flagship technology account, supported by the Community Manager. The key focus is to build fans, drive engaging conversations, improve brand perception and help professionals develop their digital skills in the technology space. The role requires reactive (some pro-active) engagement with fans across all our communities, responding or redirecting customer service enquiries, identifying, and engaging with super-fans, as well as identifying and selecting the best user-generated content for re-sharing. The Social Community Director will also play a key role in ensuring that community sentiment and data makes its way back into the Social Performance and Content teams to help shape future content across our client’s channels. As the Social Community Director, you will be passionate about customer service, conversation and strengthening your communities through engagement-focused response management. You will ensure the community responsive voice is reflective of our client’s company values and market positioning. • Engage with fans across the channels, in a way that creates opportunities for further conversation and helps them feel a part of the community and that their opinion is valued. • Triage any technical queries for the local support team to answer, aid the purchase funnel by answering product queries. Escalating on the correct chain of escalation, when appropriate. • Establish a framework of feedback collation and presentation to both our Social Media Marketing clients, Integrated Marketing Managers and with our (and other) agency teams. • Work alongside the Social Operations Lead and Social Performance Lead to provide insights and recommendations on our by-weekly community health reports across our key commercial communities. • Curate and collate user-generated content, sharing the most compelling stories or assets with the Social Editing and Campaign Management team for spotlighting. • Be aware of conversations and trends on Social that mention or are relevant to the client. • Be responsible for training additional community management resource on our tools, which may be required during peak times, managing processes and workflow. • Pro-activity in finding solutions to challenges, whilst keeping the Community Manager & Operations Lead informed throughout. • 10+ years at an agency or managing community management activity for a large brand. • Preferably experience with a tech brand across both B2B and B2C audiences. • Strong knowledge and confident use of social media platforms. • Publishing tool proficiency (Sprinklr experience is a plus) • Analytical thinker, with a strong understanding of data to provide insight, ensuring we are delivering value • Familiarity with the IT industry • Strong knowledge of digital tools and social media trends • Paid media experience • Excellent English writing and communication skills • Experience in digital analytics ＜職位介紹＞作為Social Community Director，您將主導我們備受矚目的旗艦技術帳戶的社群管理。工作重點是建立粉絲，推動引人入勝的話題，提高品牌認知度，並幫助專業人士在技術領域發展他們的數位技能。該職位需要與我們所有社區的粉絲進行被動（一些主動）互動，回應或導向客戶支援查詢，識別超級粉絲並與之互動，以及識別和選擇最佳使用者生成內容進行重新分享。Social Community Director 還將發揮關鍵作用，確保所有社群話題內容提供給社群績效和內容團隊，並提供給我們的客戶。您將利用各種客戶服務、對話來管理和加強您的社群向心力，並對此充滿熱情。您將確保社群的聲音反映我們客戶的公司價值觀和市場定位。 <主要職責> • 透過各種網路社群與粉絲互動，讓粉絲感受到自己為社群的一部分，且意見受到重視。 • 對任何技術查詢進行分類，以便本地客服支援團隊回答。並在適當的情況下使用您經驗豐富的判斷來應對消極情緒。在適當的時候，將客戶的問題升級至更高一層。 • 整理客戶的意見反映，並提供給我們的社群媒體行銷客戶、整合行銷經理以及我們（和其他）代理團隊。 • 與社會運營主管和社會績效主管合作，為我們主要網路商業社群報告提供見解和建議。 • 策劃和整理使用者生成的內容，與社交編輯和活動管理團隊分享最引人注目的故事，提供行銷點子。 • 注意網路社群上提及客戶或與客戶相關的對話和趨勢。 • 應用我們的資源培訓各種網路社群管理者，並且管理各項工作流程。 • 積極主動地尋找挑戰的解決方案，同時讓社群經理和運營主管全程了解情況。 <所需經驗> • 十年以上代理商或管理品牌商的社群經驗 • B2B 或是B2C的科技業經驗 • 對網路社群媒體平臺有深入的瞭解 • 精通各項社群發佈工具（有Sprinklr經驗者優先） • 善於分析，對數據敏感，提供洞察力，確保我們提供的服務價值 <所需能力/技能> • 熟悉 IT 產業 • 熟悉數位工具及社群媒體趨勢 • 有付費媒體經驗 • 優秀的英文書寫與溝通能力 • 有數位分析經驗

應徵

0~5 人應徵

邁肯行銷傳播股份有限公司