香港商香港旅發局有限公司台灣分公司

Purpose of the Job: To implement Trade Marketing programs and activities in Greater Taipei area to grow Hong Kong brand's image and push call-to-action under HKTB agreed marketing objectives and strategies. Dimensions: • žTrade/airline tactical coop: 8 times/year ž• Trade Seminar: 2-3 times/year • žTravel Fair/Event: 1-2 times/year Internal Relationships: Report to: Senior Manager, Trade Marketing Closely liaising with following HO's Divisions e.g. Business Development, Marketing, MICE Team. External Relationships: • žTrade partners, Travel agent associations and other relevant authorities for the purpose of promoting Hong Kong's interests. ž• žHK trade partners (Travel agencies/airlines/land operators/attractions/hotels) • žNon-trade partners of selected joint promotional activities • žEvent & Digital agencies • žDesign & Production House ž• žMedia and Ad agencies Principal Accountabilities: • žSupport in planning and implementation of trade marketing initiatives such as trade promotional tactical activities/ execution of trade seminars, travel fairs, regular sales call, and special trade events/Promoting seasonal mega events • žTo assist Senior Trade Marketing Manager to execute MICE promotional activities • žTo collect market intelligence and conduct routine basis reports on weekly or monthly basis • žTo handle necessary logistics for marketing activities • žTo support other disciplines as required • žTo carry out required administrative jobs Job Requirements: • žUniversity Degree holder • žMinimum 2 years of relevant experience in hospitality or tourism-related business is preferred. ž• žExcellent communication and interpersonal skills ž• žGood verbal and written English communication skills • žDemonstrated strong teamwork in supporting the department to reach business goals • žDetail-oriented