致理行銷 ubmg - 探本質、擬策略,致力讓品牌更卓越
https://ubmg.xyz/
致理行銷,來自 meta最大品牌行銷社群 - 品牌行銷匯 投資的策略行銷團隊。我們在長年對產業的瞭解、品牌行銷與成長的問題、新科技與演算化的衝擊、商業洞察與趨勢…等觀察下,發現:
1. 有別過去,新科技帶來行銷的全面衝擊
2. 有別傳統,新世代面對廣告有不同響應
3. 有別以往,新未來強化品牌的運營風險
深度思考後,希望把新科技應用與長年累月得到的品牌行銷經驗做結合,成立一間擁有因應新科技演算法變化下的品牌輔導團隊。提供品牌行銷輔導、行銷顧問諮詢、行銷專業培訓與客戶相關整合行銷服務。
"Welcome to ZhiLi Marketing, the strategic marketing team backed by Meta's largest brand marketing community - Brand Marketing Hub. After years of industry insight, understanding brand marketing and growth challenges, observing the impact of new technologies and algorithms, and staying attuned to business insights and trends, we have come to realize:
1. Unlike the past, new technologies are causing a comprehensive disruption in marketing.
2 . Unlike traditional methods, the new generation responds differently to advertising.
3. Unlike before, the new future is intensifying the operational risks associated with branding.
With deep reflection, we aspire to merge the application of new technologies with our extensive brand marketing experience, establishing a team specialized in brand guidance in the face of evolving technology and algorithms. We provide brand marketing guidance, marketing consulting advice, professional marketing training, and integrated marketing services tailored to our clients' needs.
■ 我們五年內的願景:
結合AI-tech應用成為華人品牌行銷顧問新典範
"Our five-year goal is to become a trailblazing force in Chinese brand marketing consultancy, harnessing the power of AI-tech applications. We aim to set a new standard in the industry."
■ 致理使命:
以策略之光,點亮品牌的未來!
Building Outstanding Brands Through Strategic Marketing!
■ 致理價值觀:
1. 成就來自客戶的成就
2. 重思辨、重策略、重創意
3. 生活與工作的平衝
4. 平常心面對科技變化與衝擊
5. 探究本質的個性
6. 換位思考、逆向思考與系統性思考
■ Our Core Values
Achievement is derived from our clients' success.
We value critical thinking, strategy, and creativity.
We maintain a balance between life and work.
We approach technological change and disruptions with equanimity.
We possess an inquisitive nature that seeks to explore the essence.
We practice empathy, reverse thinking, and systematic thinking.
早年在品牌行銷匯,我們讓行銷人能夠自由地討論、分享、探討各種行銷議題。從行銷策略的制定,到廣告內容的創作,再到科技行銷的應用,以及相關的定位與類別議題,都是我們熱烈探討的主題。我們也隨時掌握全球市場的脈絡,從clubhouse、metaverse 到chatgpt…等等。
創辦團隊服務客戶有:
輝葉集團、大可波波、得利塗料、歐萊德、銀座百石、水根肉干、臭味滾、亞尼克、農純鄉、台酒、杜蕾絲、爽健、21世紀不動產、…等等