求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

Senior Marketing Manager

  • 全職

1. Conceptualize and develop the brand strategy (ethos, brand values and purpose of being, brand architecture, visual & communication strategy, competitive strategy and differentiation)
2. Interact with product and program managers across all programs supported, regarding program details, including: reviewing marketing grids, understanding target audiences, program offers, and takeaway of the communication and manage creative and media strategy to meet the goal and build credibility of brand
3. Interact with and provide direction to agencies regarding creative specifications, artwork, artwork preparation, rules and regulations.
4. Provide clear concise direction to external suppliers and agencies.
5. Maintain daily communications with suppliers/agencies regarding schedules and other related details and share this information with program team members.
6. Drive test and target initiatives to determine which is the most effective marketing creative/offers/layouts that will boost the business performance
7. Track and measure the impact of marketing initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions, and conduct analysis across multiple platforms and extract key insights for future campaign development and go-to-market strategies
8. Support all company initiatives regarding Compliance, Continuity of Business and Self Assessment.
9. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

工作條件

  • 工作經歷: 六年以上
  • 學歷要求: 大學 碩士
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
    中文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 其它條件: Qualifications
    1. Bachelor's degree required, Masters a Plus with an emphasis in marketing, communications, journalism, public relations or related field preferred.
    2. A minimum of 10 years of progressive experience in marketing, planning, or communications, with excellent digital marketing competence across search, display, paid media and measurement
    3. Incumbent must have analytical skills and creative experience necessary to address targeted messages to a variety of audiences.
    4. Strong oral communications skills, including the ability communicate effectively with others and to speak in public, listen effectively, interview and gather pertinent information from sources at all levels, and work with varying levels of staff.
    5. Able to work well under pressure and to manage multiple projects simultaneously.
    6. Organized, detail-oriented and deadline driven
    7. Must be flexible and adaptable to unexpected changes.
  •  
  • 歡迎原住民【相關法令】、二度就業

福利制度

花旗(台灣)銀行的薪資制度是建立在公平及具市場競爭力的基礎上,吸引優秀人才及激勵內部員工。透過各種不同的報酬組合(底薪、津貼、績效獎金等)與員工分享公司的營運成果以達極具競爭力的薪酬福利水準。

花旗為讓員工及其家庭享有更舒適與愉悅的生活,並讓員工能感受到現在及未來的保障,花旗提供了貼心及完善的福利制度 :

◎優於勞基法之休假制度及多元包容的休假規定
◎優渥的團保內容 (壽險、意外險、醫療險、癌症險、因公出差意外險、旅遊健康援助計劃)
◎眷屬醫療險 (公司部份負擔) 及父母險 (員工可以特惠價格參加)
◎員工優惠利率 (房貸及消費性貸款)
◎多項銀行優質服務與手續費減免 (買賣外幣免手續費並享中價匯率、匯款免手續費、共同基金申購手續費全免等等)
◎員工子女幼兒教育機構學費優惠
◎多元職工福利
◎服務年資賀禮

更新日期:2022-01-11

應徵方式

  • 職務聯絡人: 請透過花旗官方人才招募網站投遞您的履歷,不接受104線上申請
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽
  • 它: 請透過花旗官方人才招募網站投遞您的履歷,不接受104線上申請
    https://jobs.citi.com/. (Job ID: 21307738)
    Please submit your applications via Citi Career website:
    https://jobs.citi.com/. (Job ID: 21307738)

應徵分析

兩週內6-10人應徵
經歷分佈
新鮮人0%
1~3年0%
3~5年0%
5~10年0%
10年以上100%
學歷分佈
碩士及以上83%
大學17%
專科0%
高中0%
高中以下0%
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