求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

Country Brand Lead -Dermatology field major

  • 全職

POSITION SUMMARY


Own brand strategy & implementation of marketing programs for key Pfizer Dermatology field Portfolio, including Abrocitinib and future pipeline etc. in Taiwan. Define and drive country primary therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.




Responsibilities

•Provide insights and brand feedback to Country Portfolio Lead (CPL)
•Tailor brand and execute brand strategies to local market needs, and define local priorities for key Dermatology field Portfolio
•Work closely with other marketer to generate both cost and revenue synergy between Pfizer specialty care portfolio
•Select best-fitting modules from regional/global content; translate and trans-create brand materials, as needed
•Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
•Forecast brand performance and track progress towards target
•Allocate and execute in country brand budget
•Cross-functional brand leadership – across field force, account management, medical, legal, regulatory, etc.
•Train field force on product positioning and prioritization
•Partner with medical to educate KOLs on emerging medical research and differentiated product attributes



POSITION RESPONSIBILITIES

Accountable

•Brand Plan: Develop brand plan and review brand strategies with key stakeholders
•Campaign Development: Select best fitting modules for country needs
•Promotion Meetings: Manage compliance review of materials
•New brand Launch: ensure the brand launch on time and penetrate into self-pay market



Shared Accountability

•Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/Marketing Director/CPL)
•Long-range forecasting (with CM/Marketing Director/CPL)
•Revenue adjustments, as needed (with CM/Marketing Director/CPL)
•Develop promotional meetings strategy (with CPL)
•Validate brand-specific messages, design training (w/medical, regulatory and training team)
•Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical

工作條件

  • 接受身份: 上班族
  • 工作經歷: 五年以上
  • 學歷要求: 大學 碩士
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 其它條件: EDUCATION AND EXPERIENCE


    Qualifications:

    •5 -10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience (3yrs above)
    •Bachelor’s Degree; master degree or MBA desired
    •Fluent English in speaking and writing
    •(Preferred) In-line marketer responsible in dermatology filed
    •(Preferred) new brand or indication launch experience Preferred Patient Affordability Project (PAP) experience in Self-pay model



    TECHNICAL SKILLS REQUIREMENTS

    Indicate the technical skills required and/or preferred, as applicable.

    Expect candidates to demonstrate these competencies:

    •Demonstrates business acumen
    •Acts decisively
    •Seizes accountability
    •Holds people accountable
    •Grows-others
    •Leads change
    •Self-awareness
    •Commits to “One Pfizer”
    •Builds effective teams



    Expect candidates to demonstrate these commercial /management competencies

    •Marketing , Customer and Competitor Insight
    •Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
    •Marketing Execution
    •Track record of appropriate risk taking
    •Strategic and Operational Business/Marketing Planning
    •Data analysis, interpretation and communications
    •Performance and Program Metrics
    •Exceptional interpersonal skills
    •Exceptional collaboration/negotiation
    •Exceptional prioritization –among/across brands, resource-constrained context;
    •Vendor management
    •Proficiency in the local language as well as English proficiency

福利制度

1. 業務同仁獎勵辦法 / 績效獎金制度
2. 員工旅遊
3. 主管與業務同仁汽車提供辦法
4. 週休二日
5. 勞工保險
6. 國定假日及年假制度
7. 全民健康保險
8. 退休制度
9. 團體保險
10.同仁在職進修補助
11.年度健檢
12.員工子女獎學金
13.社團活動
14.中秋、端午、春節三節禮金

更新日期:2021-04-30

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: 未填寫 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內6-10人應徵
經歷分佈
新鮮人0%
1~3年0%
3~5年0%
5~10年50%
10年以上50%
學歷分佈
碩士及以上33%
大學67%
專科0%
高中0%
高中以下0%
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