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台北 02-2912-6104
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台中 04-3700-6104
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意見回饋

Offline Marketing Manager 行銷經理

  • 全職

您對咖啡和科技的結合有興趣嗎?那您也許會想加入我們Flash Coffee的團隊!

閃電咖啡在雅加達,曼谷和新加坡開始拓展業務,並得到了Rocket Internet(以建立foodpanda,Lazada,Zalora...等公司而聞名)和Delivery Hero的支持,Delivery Hero是一家全球線上食品交付領域的跨國公司,業務範圍涵蓋40多個國家,而我們的目標,是要成為亞洲最大的新型態咖啡連鎖店之一。

在泰國、印尼和新加坡,我們迅速擴張,目前開展了80多家分店,平均每月新開設6家新分店。

而我們正如火如荼展開台灣市場,開設更多的實體店面,所以我們需要您的熱情和參與!

就是現在!
加入Flash Coffee,與我們一同高速成長!

We are now looking for an Offline Marketing Manager to join our growing Marketing team.

Reporting to the local Head of Marketing, you will be building, managing, and scaling a fast-growing offline marketing team. You will be fully owning our offline marketing strategy for Taiwan, being responsible for the day-to-day execution of performance-oriented store launches and promotional campaigns as well as identifying new opportunities for growth.

The ideal candidate is a self-starter, results-driven, and highly analytical.

What You'll Do:

1. Build and manage Flash Coffee’s offline marketing team, with direct ownership of our offline marketing strategy and budget.
2. Develop, execute and optimize our store launch strategy and tactics
3. Run performance-oriented customer acquisition and brand awareness campaigns across offline, out-of-home, and non-digital channels including store marketing, flyering, TV, radio, print, OOH, and other offline media
4. Improve the performance of all offline initiatives by analyzing data, and recommend ways of spending budgets
5. Recruit, manage and grow a high performing team of promoters and brand ambassadors
6. Drive forward marketing analytics and attribution projects that help us better understand the impact of offline campaigns on our growth and our brand metrics
7. Drive test and scale opportunities in emerging channels and formats to ensure that Flash Coffee is at the forefront of trends in offline marketing

Skills and Experience You Will Bring:

1. 2+ years of relevant work experience
2. Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
3. Proven track record in project management and budget planning
4. Highly proficient in Microsoft Excel/Google Sheets
5. Familiarity with the world of offline marketing including TV, OOH, Print, Audio & Flyering would be preferred
6. Previous hands-on experience running offline campaigns and managing an offline channel on a direct, day-to-day basis would be preferred
7. Intuitive knowledge of the local offline media landscape and how Flash Coffee can best fit within it
8. Excellent managerial and mentoring skills together with a passion and ability to coach and develop more junior talent
9. You thrive in dynamic, uncertain, and fast-moving environments, a hustler
10. Excellent communication skills
11. Passion for coffee & tech

What we offer:

1. Being part of a fast-growing startup with a lot of responsibilities from day one
2. A vibrant and international team
3. Regular company and team events

工作條件

  • 接受身份: 上班族
  • 工作經歷: 二年以上
  • 學歷要求: 專科 大學 碩士
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 工作技能: 異業合作規劃與執行、提案與簡報技巧、實體活動規劃與執行、行銷策略擬定
  • 其它條件: 未填寫

福利制度

法定項目

其他福利

加入Flash Coffee,你將擁有:

保險及給假
❖ 法定保障的勞工保險、全民健保、勞退金提撥
❖ 各類假別比照勞基法

員工優惠
❖ 享有Flash Coffee全省門市購買折扣

獎金
❖ 營業目標激勵獎金
❖ 年終績效獎金

制度
❖ 完整的教育訓練計畫
❖ 順暢的升遷管道

其他
❖ 年度健康檢查
❖ 不定舉辦期員工聚餐及活動
❖ 高手如雲的工作場域

更新日期:2021-12-02

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內11-30人應徵
經歷分佈
新鮮人0%
1~3年0%
3~5年9%
5~10年5%
10年以上86%
學歷分佈
碩士及以上32%
大學68%
專科0%
高中0%
高中以下0%
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