台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
台北 02-2912-6104
台中 04-3700-6104
上海 86-21-50277104 轉 1

Country Marketing Manager, TW

  • 全職

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. We have three technology development centres in Singapore, Taiwan and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. 

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

We’re looking for a passionate, multi-hyphenated Country Consumer Marketing Manager to lead the Taiwan Country Marketing team. You enjoy learning new things, relish the challenge of juggling different projects at the same time, and have a strong grasp of integrated marketing. You are committed to delivering value to our target audiences, and have a flair for creativity and strategy.

This role will require you to learn and understand the ins and outs of all the categories on Carousell, from Fashion to Home & Furniture to Electronics, test your ability to balance business needs with user needs, and provide you with opportunities to flex your marketing muscle across many different channels, e.g. CRM, digital marketing, in-app marketing and social media.


- Responsible for coordination and alignment of all communications to users, regardless of campaign origin (e.g. trade marketing & regional marketing functions)
- Overall responsibility for user growth targets for the country 
- Develop & execute annual, quarterly and weekly country marketing plans, budgets and objectives for Taiwan, in partnership with regional teams, across all channels, including in-app, CRM, blog, social media, events and partnerships, where applicable
- Work with business owners (i.e. country manager and category managers) to align on business targets and marketing strategies to acquire the right target audience segments
- Work with regional marketing teams (Brand, Customer Relationship Management (CRM), Digital Marketing, Communications & Partnerships) to design and implement comprehensive marketing strategies that will drive topline brand awareness, brand consideration as well as key user growth metrics (e.g. active users, transacting users, retention) in our target segments
- Evaluate effectiveness of activities conducted and optimize together with regional and local teams
- Lead the local marketing team, providing coaching and development to team members to accomplish goals and ensure their growth
- Ensure all campaigns are locally relevant for the country, including providing translations and localisations for regional campaigns and projects
- Balance local marketing budgets across all marketing needs and investments, against the company goals
- Report country marketing performance in weekly or monthly syncs with stakeholders
- Responsible for adhoc country management needs, such as meeting with business partners to improve our platform functionality and offerings, or meeting with government agencies to clarify our marketplace policies


  • 工作經歷: 四年以上
  • 學歷要求: 大學 碩士
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 工作技能: 專案時間╱進度控管、專案規劃執行╱範圍管理、專案溝通╱整合管理、工作任務╱業績項目分配、品牌行銷管理、提案與簡報技巧、網路活動規劃與執行、行銷策略擬定、品牌知名度推廣、社群媒體經營管理、廣告企劃案╱文案撰寫、廣告創意發想與提案
  • 其它條件: Requirements

    - 4-6 years of consumer marketing experience, out of which, 1-2 years in leading teams. 
    - Experience running integrated marketing campaigns with both offline and online media in Taiwan.
    - Able to make quick decisions in an ever-changing environment and anticipate future needs.
    - Fluent in English and Chinese.
    - You enjoy developing people and teams. 
    - Strong communication and presentation skills; able to articulate a vision, strategy or idea clearly and concisely.
    - Strong content strategy and development skills: able to piece together disparate or siloed marketing campaigns or material into one overarching coherent story.
    - You understand the Taiwanese consumer well and are able to think through various target segments’ points of view.
    - You have proven ability to work at both strategic and tactical levels, and you're not afraid to dive into details and execute.
    - You are able to navigate and pull insights from data, especially when it comes to app and web metrics, and evaluation of marketing channel effectiveness.

    - Prior experience with CRM and digital marketing as channels
    - Experience working in startup-like environments. Marketplace, ecommerce industry experience is a plus. 
    - Data analysis experience, with the ability to run deeper statistical analyses
    - Experience with business management

    By clicking on Submit, you are accepting to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement (https://support.carousell.com/hc/en-us/articles/4410378144537-Candidates-Personal-Data-Privacy-Statement)




*配備Macbook Air/Pro
*每月一次Together Thursday提供免費午餐,同時會由新加坡總部進行全球同步連線,分享最新動態
*不定期員工聚餐、Team building活動以及到新加坡總部交流機會
*提供優於勞基法的年假制度: 14天以上

Employee Benefit
*Provide a whole new Macbook Air/ Pro for each newcomer
*Open space office locates in ZhengShan Area
*Provide free coffee, snacks and fruits for our team members
*Conduct global online meetings with the teams in Singapore, Malaysia, India and
*Update the latest company news and policies twice a month with free lunch
*Offer gathering, Team Building and company activities and the chance to travel to the headquarter in Singapore from time to time
*Labor insurance, health insurance and company group insurance are guaranteed
*Provide learning and development allowance for each employee
*Offer annual leaves for more than 14 days
*Employee could choose to work remotely



  • 職務聯絡人: Darren Chin
  • 聯絡E-Mail: (請利用104履歷表應徵此工作) 我要應徵
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