求職服務專線
台北 02-2912-6104 轉 2
   02-7703-3104 轉 2
意見回饋
廠商求才專線
台北 02-2912-6104
   02-7703-3104
台中 04-3700-6104
上海 86-21-50277104 轉 1
意見回饋

Country Brand Lead

  • 全職

POSITION SUMMARY
Own brand strategy & implementation of marketing programs for key Pfizer Growth Hormone Portfolio, including Genotropin and future pipeline etc. in Taiwan. Define and drive country primary therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
Responsibilities
Provide insights and brand feedback to Leaders Tailor brand and execute brand strategies to local market needs, and define local priorities for key Growth Hormone Portfolio Work closely with cross-functional team to generate cost and revenue synergy between Pfizer specialty care portfolio Build up best-fitting modules from regional/global content; translate and trans-create brand materials as needed Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target Allocate and execute in country brand budget Cross-functional brand leadership – across field force, account management, medical, legal, regulatory, market access etc. Train field force on product positioning and prioritization Partner with medical to educate KOLs on emerging medical research and differentiated product attributes.

POSITION RESPONSIBILITIES
Accountable
Brand Plan: Develop brand plan and review brand strategies with key stakeholders Campaign Development: Build up best fitting modules for country needs Promotion Meetings: Manage compliance review of materials New brand Launch: ensure the brand launch on time and penetrate into self-pay market as initial.
Shared Accountability
Develop country Op Plan and influence sales targets and brand A&P allocations Long-range forecasting Develop promotional meetings strategy Validate brand-specific messages, design training Develop awareness campaigns, congress content in partnership with medical.

RESOURCES MANAGED
Financial Accountability
Supervision
Working locally with cross function teams and reporting to Marketing Lead Networking regionally with regional commercial colleagues and other Country Brand Leads across PBG Region and Global Team Demonstrated proficiency in working in a highly matrixed organizational structure.

工作條件

  • 工作經歷: 不拘
  • 學歷要求: 大學以上
  • 語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
    中文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
  • 其它條件: EDUCATION AND EXPERIENCE
    Qualifications:
    5 -10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience (3yrs above) Bachelor’s Degree; master degree or MBA desired Fluent English in speaking and writing Preferred in-line marketer responsible in Growth Hormone filed Preferred new brand or indication launch experience Preferred Patient Affordability Project (PAP) experience in Self-pay model

    TECHNICAL SKILLS REQUIREMENTS
    Indicate the technical skills required and/or preferred, as applicable.
    Expect candidates to demonstrate these competencies:
    • Demonstrates business acumen
    • Acts decisively
    • Seizes accountability
    • Holds people accountable
    • Grows-others
    • Leads change
    • Self-awareness
    • Commits to “One Pfizer”
    • Builds effective teams

    Expect candidates to demonstrate these commercial /management competencies
    • Marketing , Customer and Competitor Insight
    • Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
    • Marketing Execution
    • Track record of appropriate risk taking
    • Strategic and Operational Business/Marketing Planning
    • Data analysis, interpretation and communications
    • Performance and Program Metrics
    • Exceptional interpersonal skills
    • Exceptional collaboration/negotiation
    • Exceptional prioritization –among/across brands, resource-constrained context;
    • Vendor management
    • Proficiency in the local language as well as English proficiency

福利制度

1. 業務同仁獎勵辦法 / 績效獎金制度
2. 員工旅遊
3. 主管與業務同仁汽車提供辦法
4. 週休二日
5. 勞工保險
6. 國定假日及年假制度
7. 全民健康保險
8. 退休制度
9. 團體保險
10.同仁在職進修補助
11.年度健檢
12.員工子女獎學金
13.社團活動
14.中秋、端午、春節三節禮金

更新日期:2021-10-28

應徵方式

  • 職務聯絡人: HR
  • 聯絡E-Mail: 未填寫 我要應徵
  • 洽: 不接受電洽
  • 洽: 不接受親洽

應徵分析

兩週內0-5人應徵
經歷分佈
新鮮人0%
1~3年0%
3~5年0%
5~10年33%
10年以上67%
學歷分佈
碩士及以上33%
大學67%
專科0%
高中0%
高中以下0%
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