Senior Marketing Lead 資深行銷企劃

Description: 1. Coordinate international tradeshows such as planning and booth design, work together with coworkers to create exciting demos with our products and travel to the tradeshow to show off your work to potential customers and partners (Germany and USA, etc.) 規劃並執行國際展會活動，行前規劃、展場設計、跨部門合作規劃展品、參與出差行程介紹公司產品(德國、美國等等)。 2. Work with our technical writer and engineers to publish “success stories”, “application stories”, “product introductions” to reach out to new potential customers using online media such as company blog, social media and external media firms, etc. 和寫手與工程師配合，產出成功案例故事、應用情境故事、產品介紹等行銷素材，並利用公司官網、社群平台、新聞媒體等線上平台，觸及更多新的潛在客戶。 3. Create new and exciting ways to display and teach new customers to get started with our products (quick install guides, tutorials, application ideas and so forth). 構思出吸引人的企劃與內容，組裝說明、教學、應用方式情境等等，教導潛在客戶如何應用我們的產品。 4. Work with graphic / UI designers to build a strong corporate identity (CID) and brand awareness online that sets us apart from competing products / companies in the same industry. 和視覺設計師配合，建構有力的企業形象，增加公司品牌在同業競爭公司/產品中的識別度。 We are looking for the person with the following skills and interests: 我們正在尋找有以下專長和興趣的人才: 1. Comfortable with verbal and written communication in English. 具備流暢英文口語及書寫能力，能順暢自在地溝通。 2. Be a “team-player” while working with UI / Graphic designers, technical writers, sales and R&D co-workers. 有團隊意識，需和不同部門/職位的同仁合作順暢。 3. Strong knowledge of B2B marketing tools (LinkedIn, Google Ads, marketing budgeting, industry technical publishing websites etc.) 具備B2B行銷相關概念知識，能靈活運用社群經營、廣告投放、預算規劃、網站發布等相關行銷工具。 4. A strong interest in technology, AI, embedded computing and camera vision applications. 對科技產業、人工智慧、工業電腦、機器視覺領域等有濃厚興趣。