Zyxel_Brand Management/PR Manager

Zyxel is looking for a brand management/PR manager in charge of the brand and marketing-related tasks for the company and its service provider broadband solutions. You act as a multi-way bridge among multiple product SBUs, marketing teams, and external functional agencies to develop clear annual strategies and promotion plans for Zyxel company and brand. Responsibilities include: 1. Corporate & Brand Management Regular company and media material initiated and released, including but not limited to: company profile, corporate announcement, corporate ESG, and annual reports. Develop and execute annual plans based on brand direction and guidelines. Attend corporate/product award contests to strengthen company exposure and leading position. 2. Product/Event Launch Lead the PR and product marketing teams to develop promotion plans and communication materials for product launches, including but not limited to, press releases, social media posts, sales kits, and success stories, according to SBU’s product roadmaps and the company's marketing calendar. Assist regional marketing launches or PR programs. 3. Media Events/Activities Work with internal teams to organize headquarters/global media events and activities. Develop press kits; monitor relevant media coverage; create reports and analyses of activity exposure.