產品專員/主任-行銷

岑祥近50年來致力於為科研及生技研發提供高品質的產品和專業服務。我們的行銷團隊目前正在尋找一位充滿熱忱且具備相關專業背景的產品專員/主任加入我們的團隊，與我們共同推動台灣生技產業的進步。 職責內容 1. 市場分析與策略規劃 o 進行產品市場定位分析，制定並執行有效的市場策略，提升產品競爭力。 2. 產品價格策略管理 o 制定產品的價格策略，確保市場競爭力並符合公司的收益目標。 3. 產品供需及庫存管理 o 監控產品供應與需求，進行庫存規劃與管理，包括R/F，確保穩定供貨。 4. 國內外原廠關係協作 o 與國內外供應商及原廠保持密切聯繫，爭取在地業務推廣和行銷活動支援，並維持良好的合作關係。 5. 銷售端支援： o 協助業務團隊提供產品資訊和行銷文宣等，並每月參與客戶joint-call，進行產品demo並收集市場資訊。 6. 行銷活動規劃 o 根據公司每年度行銷活動規劃，例如研討會、產品推廣會及其他行銷活動，規劃並執行品牌相關之線上線下行銷活動，以提升品牌知名度。 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Responsibilities 1. Market Analysis and Strategy Planning o Conduct product market positioning analysis, develop and implement effective market strategies to enhance product competitiveness. 2. Product Pricing Strategy Management o Develop and optimize product pricing strategies to ensure market competitiveness while meeting the company’s revenue goals. 3. Product Supply and Inventory Management o Monitor product supply and demand, plan and manage inventory (including R/F analysis) to ensure stable product availability. 4. Collaboration with Domestic and International Suppliers o Maintain close communication with domestic and international suppliers and manufacturers, secure support for local business promotion and marketing activities, and foster strong partnerships. 5. Sales Support o Assist the sales team with product information and marketing materials, participate in monthly joint calls with clients, conduct product demonstrations, and gather market insights. 6. Marketing Activity Planning o Plan and execute online and offline marketing activities aligned with the company’s annual marketing plan, including seminars, product promotion events, trade fair exhibitions, and other campaigns to enhance brand awareness.