Senior Marketing Executive

-協助產品組合的 全流程管理，從概念發想、供應商開發、引進台灣市場到後續支持。 -與國際供應商 密切合作，蒐集產品資訊、樣品與相關文件。 -與法規與品質團隊 協作，確保所有產品符合台灣市場的合規與法規標準。 -與通路行銷與業務團隊合作，規劃上市計畫、產品故事及市場推廣策略。 -進行市場調查與競品分析，掌握市場趨勢、消費需求與創新機會。 -追蹤產品表現，蒐集市場與客戶回饋，提出改善或產品汰換 建議。 -維護完整且最新的產品文件，包括規格、定價與相關資料。 • Assist in the end-to-end management of the product portfolio—from ideation and sourcing to local market launch and ongoing support. • Collaborate closely with international/local suppliers to gather product information, samples, and documentation. • Work with regulatory and quality teams to ensure all products meet local compliance standards. • Partner with the marketing and sales teams to develop launch plans, product stories, and go-to-market strategies. • Conduct market research to identify trends, market needs, and competitive insights for innovation and positioning. • Monitor product performance, gather feedback, and recommend improvements or rationalization. • Maintain accurate and up-to-date product documentation, including specifications and pricing. Education, Experiences and Skills • Thrive under pressure and are not afraid to step in to support big cross-functional initiatives. • 3+ years of experience in Product Management, or related marketing field. • Education (BA in Marketing, Food Science, or equivalent/related field). • Knowledge of marketing concepts • Food Industrial background is plus Functional Technical Competencies • Flexible and results oriented • The ability to think critically, innovate, and solve challenging problems. • Excellent analytical skills • Well organized with strong executional skills including demonstrated initiative in problem solving • Good team player with strong communication skills • Strong use of PC and related software • Fluent English both written and spoken