Marketing FP&A

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Our new FP&A team is hiring Marketing FP&A talents to contribute to improving key financial metrics and devise measures to resolve issues identified through high-level data analysis. This person will also support with formulating long-term solutions to bridge financial decision-making for Coupang's leaders. What you will do: 1. Financial Modelling & Forecasting: - Develop, maintain, and enhance sophisticated financial models for performance marketing campaigns (e.g., Google Ads, Meta Ads, programmatic, affiliate marketing). - Forecast key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Return on Ad Spend (ROAS), conversion rates, and revenue impact. - Conduct scenario planning and sensitivity analysis to assess the financial impact of various marketing strategies, budget allocations, and market changes. - Collaborate with marketing teams to develop accurate and data-driven marketing budgets and forecasts, ensuring alignment with overall company financial goals. 2. Performance Analysis & Reporting: - Conduct in-depth analysis of performance marketing campaign data to identify trends, opportunities, and areas for optimization. - Generate comprehensive weekly, monthly, and quarterly reports on marketing performance, providing clear insights into financial efficacy and areas for improvement. - Develop and maintain dashboards using tools like Tableau, Power BI, or similar to visualize key financial and marketing metrics for stakeholders. - Analyze the effectiveness of different marketing channels, campaigns, and creatives in driving financial results. - Perform post-campaign analysis and provide recommendations for future optimization. 3. Strategic Insights & Recommendations: - Translate complex financial and marketing data into actionable insights and strategic recommendations for marketing leadership and executive teams. - Proactively identify opportunities to improve marketing efficiency, reduce CAC, and increase CLTV. - Partner with marketing, product, and sales teams to understand business drivers and provide financial guidance on new initiatives, pricing strategies, and market segmentation. 4. Budget Management & Optimization: - Monitor performance marketing spend against budget, identifying variances and proposing corrective actions. - Assist in the allocation of marketing budgets across channels and campaigns to maximize ROI and achieve financial targets. - Ensure proper financial tracking and reconciliation of marketing expenditures. 5. Cross-functional Collaboration & Communication: - Act as a key liaison between the Finance and Marketing departments, fostering strong collaboration and mutual understanding. - Clearly communicate financial concepts and insights to non-financial stakeholders. - Mentor junior analysts within the finance or marketing analytics teams, sharing expertise in financial modelling and performance analysis. - Stay updated on industry trends, best practices in performance marketing, and financial analysis techniques. Essential Qualifications: - Bachelor's degree (major in management or finance preferred) - 8 years of experience in financial planning (FP&A), business planning, or management planning - Proficient in using MS Office Excel - Experienced in leading financial projects, improving processes, or participating in decision-making - Experienced in business planning, KPI setting and initiative reporting, and performance analysis - Root cause analysis and problem-solving ability - Experience in delivering effective results in a fast changing and growing environment - Nice-to-have's: proficiency in SQL and/or Power BI