B2B資深行銷企劃專員( B2B Marketing Specialist Taiwan)【明基BenQ台灣區】

我們正在尋找充滿創意和熱情的行銷人加入BenQ Taiwan的B2B行銷團隊推廣教育與商用解決方案，如果你擅長運用 MarTech數據分析以及實體展會活動開發(lead generation)並培養(lead nurturing)潛在客戶，我們誠摯邀請你加入BenQ Taiwan！ 一、產品與品牌行銷 1. 主要產品線：大型觸控互動顯示器、商用投影機、InstaShow無線投影設備、數位電子看板。 2. 策劃與執行產品行銷活動，打造B2B專業商用品牌，提升產品知名度與指名度 3. 協助行銷觀察與分析：市場、競品、目標客群 4. B2B行銷素材規劃與製作（型錄、成功案例、影片等） 5. 跨產品線商用解決方案規劃與執行 6. 年度預算管理 二、數位行銷與社群經營 1. 自有媒體與社群媒體經營與優化 2. 數位行銷活動推廣與ROI評估 3. 相關數位系統整合，確保營運效率 三、潛在商機的開發 1. 整合線上與線下行銷資源，開發（Lead generation）並培養（Lead nurturing）潛在客戶 2. 產品線業務擴展協助，如通路活動行銷素材規劃與執行 BenQ Taiwan is looking for a creative and passionate B2B Marketing Specialist to join our team to promote business solutions, including professional projectors, wireless presentation systems, and digital signage. This role is responsible for planning and executing integrated marketing programs that generate and nurture leads while enhancing brand awareness. You will work closely with sales and cross-functional teams to deliver marketing initiatives that align with our business goals. Duties and Responsibilities 1. Product & Brand Marketing - Lead product marketing campaigns for key B2B lines such as Interactive Flat Panel, Projectors, InstaShow wireless presentation devices, and digital signage solutions. - Develop and implement branding strategies to elevate product visibility and preference within the business market. - Conduct market and competitor analysis, define target segments, and identify growth opportunities. - Plan and produce B2B marketing content and sales collateral including brochures, case studies, and videos. - Design and execute cross-product commercial solution campaigns tailored for various business sectors. - Manage and monitor annual marketing budget effectively. 2. Digital Marketing & Social Media - Optimize owned and social media channels to grow digital presence and engagement. - Execute digital marketing campaigns and evaluate performance based on ROI. - Integrate marketing systems and tools to streamline operations and track effectiveness (e.g., HubSpot, Salesforce). 3. Lead Generation & Nurturing - Coordinate both online and offline marketing resources to drive lead generation and customer engagement. - Support channel marketing and expansion initiatives with localized campaigns and assets.