Marketing Specialist

FI EXHAUST – For Marketing Talents. FI EXHAUST is a global performance exhaust brand for high-end sports cars and supercars. We don't just build exhausts. From Taiwan to the world, our brand is growing fast. And our marketing team is at the heart of it: shaping our image, turning engine sounds into stories that resonate across social media, content platforms, and global communities. If you're creative, trend-savvy, and passionate about cars (or curious to dive in), This is your opportunity to be part of a fast-growing performance brand, where creativity and strategy drive real impact across global markets. ✅ Who We're Looking For: - Someone who enjoys creating content and can develop marketing ideas from the user's perspective. - Passionate about cars, or eager to dive into the automotive industry and connect with global markets. - A clear communicator with strong cross-functional collaboration and execution skills. - Proficiency in English is a plus. (You'll be writing marketing copy in both Chinese and English.) 1. 社群平台經營與創意內容製作（IG／Facebook／YouTube／TikTok） 規劃並執行品牌日常貼文與活動宣傳內容 發想具創意與話題性的短影片、貼文、Reels／Shorts 等多元形式 協助企劃與推動合作專案（例如：新車款上市、KOL 合作、限定活動） 追蹤數據表現並優化社群策略、廣告投放成效 2. 品牌官網與行銷內容管理 協助商品上架、網站文案更新與 SEO 優化 撰寫中英文文案：包含產品介紹、品牌故事、新聞稿與社群貼文等 確保網站資訊同步最新活動與市場趨勢 3. 品牌視覺與行銷一致性管理 協助規劃品牌影像風格與內容調性，維持品牌專業度與國際感 發想廣告或影片腳本，協助進行拍攝與剪輯溝通（不需親拍剪，但須有內容構思能力） 4. 基礎車款知識與改裝文化了解（可內部培訓） 了解基本車型結構與市場趨勢 持續關注改裝界流行趨勢、YouTuber／賽事／汽車文化等動態