【薪資面議】行銷公關經理 Marketing & Communications Manager

To execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) Manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions. • To create and execute the hotel’s Annual Marketing Plan. • Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. • To develop media contacts and organize media activities to promote good publicity and drive hotel awareness. • Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community. • Execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. • Develop hotel and marketing collaterals according to Brand standards for promotions. • Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards.。 • Manage hotel image database from official hotel photos and event photos to use in hotel promotion. • Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database. • Monitor awareness of competitor marketing activities and use the information to in developing marketing strategies.