C9S3-Product Marketing Manager(北投)

1.Conduct competitive landscape analysis to gain insight and craft product line positioning and value proposition. 2.Work closely with cross-functional teams to align product messaging with a focus on technical insights to meet customer needs and business goals. 3.Gather customer feedback and use insights to refine marketing messages and product positioning. 4.Develop product marketing collaterals such as case studies, whitepapers and videos, as well as sales tools including pitch decks, technical guides, datasheets, and installation content. 5.Manage digital marketing campaigns by implementing SEO and applying MarTech tools to enhance engagement, lead generation, and conversion rates. 6.Support product launch campaigns offline activities such as roadshows, tradeshows, press events and conferences. 7.Define and track KPIs and ROIs to evaluate the effectiveness of marketing campaigns and implement data-driven improvements 8.Create and lead the blog strategy by developing a clear content calendar and implementing efficient workflows for content creation and publication. 9.Establish tech thought leadership by creating high-quality content on efficient energy power supply solutions, and engaging with industry media to reinforce AcBel’s position as an industry leader. 1.進行競爭環境分析，深入了解市場動態，並制定產品線的定位與價值主張。 2.與跨部門團隊密切合作，將產品訊息與技術洞察結合，確保符合客戶需求及公司目標。 3.收集客戶回饋，運用洞察優化行銷訊息及產品定位。 4.製作產品行銷素材，例如案例研究、白皮書與影片，以及銷售工具，包括簡報、技術指南、產品規格表與安裝內容。 5.管理數位行銷活動，透過SEO優化及MarTech工具的應用，提升互動率、潛在客戶生成及轉換率。 6.支援產品發表會相關的實體活動，包括巡迴展、貿易展、媒體活動及各類會議。 7.定義並追蹤KPI與ROI，評估行銷活動的成效，並依據數據進行改進。 8.制定並領導部落格策略，開發清晰的內容排程，並執行高效的內容創作與發佈流程。 9.透過創作高品質內容，推廣高效能源供應解決方案，並與業界媒體互動，強化康舒作為產業領導者的技術思想領導地位。