Director, Marketing 行銷部總監

Please click the link below to submit your application for this position. The HR team will prioritize resumes received through this source. https://smrtr.io/q2kxj 【Job Description】 1. Leading foodpanda Taiwan’s marketing strategies, initiatives and growth metrics for all verticals to drive MAU, order growth and profitability 2. Provide leadership, direction and management of the marketing team and growth team with over 10 team members 3. Identify the growth opportunities, and develop marketing strategies to drive sustainable growth for the platform. 4. Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics, CRM, subscriptions, loyalty programs 5. Drive and optimize the local promotional campaign and incentive spending to achieve business growth. 6. Spearhead seasonal and annual marketing campaigns in driving the brand being the top-of-mind food technology app in the Taiwan market 7. Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly maneuver our strategies 8. Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement