海外社群與品牌行銷副理 (Social & Brand Marketing Assistant Manager)

我們在找這樣的你 ✔ 熱愛全球潮流、熟悉社群文化，能快速抓住市場趨勢 ✔ 有 TikTok、小紅書、Instagram 等社群經營經驗，懂得打造吸引人的品牌形象 ✔ 具備品牌行銷視角，擅長內容策劃並透過創意故事提升品牌影響力 ✔ 能撰寫具吸引力的行銷文案 如果你符合以上條件，歡迎加入我們的行銷團隊！ 你的角色 你將負責規劃社群行銷内容並執行品牌跨界聯名活動，打造有影響力的內容，提升品牌價值，讓品牌在社群上與消費者建立更緊密的聯繫。 核心職責 【社群行銷策略與內容創作】 1. 品牌故事打造：規劃與執行社群內容策略，提升品牌形象與消費者好感度 2. 內容企劃與短影音製作：洞察社群熱點，規劃創意內容（貼文、短影音、動態），增強品牌影響力 3. 社群廣告與數據分析：管理數位廣告投放，追蹤成效並優化策略，提高ROI 4. 社群經營與粉絲互動：協助回覆粉絲問題，提升用戶參與度與品牌黏著度 【品牌推廣與跨界合作】 1. 品牌曝光與公關活動：協助策劃品牌行銷活動與品牌周邊，提升消費者對品牌偏好 2. 跨界聯名與異業合作：執行品牌聯名、策劃活動及聯名周邊規劃，提升品牌影響力 3. 內容行銷：制定聯名活動主題，創造可擴散的社群内容與話題 【數據驅動與成效分析】 1. 社群數據分析：追蹤互動數據，提供社群媒體洞察，優化内容策略 2. 成效追蹤與報告：透過A/B測試與廣告指標分析，提高投放效率 We Are Looking for Someone Like You ✔ Passionate about global trends, well-versed in social media culture, and quick to grasp market dynamics ✔ Experienced in managing TikTok, Xiaohongshu (RED), and Instagram, with the ability to craft compelling brand images ✔ Equipped with a branding and marketing perspective, skilled in content planning and creative storytelling to enhance brand influence ✔ Proficient in writing engaging marketing copy in English If you meet the above criteria, we welcome you to join our marketing team! --- Your Role You will be responsible for planning social media marketing content and executing cross-brand collaborations to create impactful content, enhance brand value, and foster closer connections between the brand and consumers on social platforms. --- Core Responsibilities A. Social Media Marketing Strategy & Content Creation - Brand Storytelling: Plan and execute social media content strategies to enhance brand image and consumer perception. - Content Planning & Short Video Production: Identify social media trends and create engaging content (posts, short videos, stories) to amplify brand influence. - Social Media Advertising & Data Analysis: Manage digital ad placements, track performance, and optimize strategies to improve ROI. - Community Management & Fan Engagement: Assist in responding to fan inquiries, boosting user engagement, and strengthening brand loyalty. B. Brand Promotion & Cross-Brand Collaborations - Brand Exposure & PR Activities: Support the planning of brand marketing campaigns and merchandise to increase consumer preference for the brand. - Cross-Brand Collaborations: Execute co-branding initiatives, plan events, and develop co-branded merchandise to enhance brand influence. - Content Marketing: Develop themes for collaborative campaigns, creating shareable social content and trending discussions. C. Data-Driven Strategy & Performance Analysis - Social Media Data Analysis: Monitor engagement metrics and provide insights to optimize content strategies. - Performance Tracking & Reporting: Use A/B testing and advertising analytics to improve campaign effectiveness.