國際行銷領導 International Marketing Lead

向 總經理 / CEO 報告，並與業務、研發、客服部門密切合作。 職位目標 負責規劃並執行公司品牌與產品的行銷推廣活動，提升品牌能見度、促進潛在客戶轉換，並支持業務團隊達成銷售目標。 主要職責 1. 品牌與市場推廣：制定年度行銷計劃與預算；執行數位行銷活動（社群、EDM、SEO/SEM、廣告投放）；製作行銷素材（簡報、海報、影片、型錄）。 2. 活動與展會：規劃並執行國內外展覽、研討會、教育訓練；協助蒐集潛在客戶名單。 3. 市場研究與分析：蒐集市場趨勢、競爭對手資訊；提供分析報告，協助公司調整行銷方向。 4. 跨部門合作：與業務、研發、客服協調；支援海外子公司與經銷商行銷需求，提供在地化素材。 5. 數據分析與成效追蹤：追蹤行銷活動成效（曝光率、點擊率、轉換率）；提出優化建議，提升 ROI。 任職資格 • 大學以上，行銷、企管、傳播或相關科系。 • 具 2 年以上行銷或品牌推廣經驗，有醫療產業或 B2B 行銷經驗尤佳。 • 精通中文與英文，能撰寫中英文行銷文案。 • 熟悉數位行銷工具（Google Ads、Meta Ads、LinkedIn Campaign Manager）、SEO/SEM、設計或影片編輯軟體。 • 具創意、執行力與跨部門溝通能力，能同時處理多項專案。 加分條件 • 具國際展覽規劃經驗。 • 熟悉醫療產業法規。 • 具第二外語（西班牙文、日文、德文等）。 薪資與福利 • 底薪：依公司薪資架構與經驗敘薪。 • 獎金：年度績效獎金。 • 福利：勞健保、員工旅遊、教育訓練。 工作地點與出差需求 • 工作地點：台中總公司。 • 出差需求：需配合國內外展覽、研討會、教育訓練或業務推廣活動出差。 • 配合時差：因為國際行銷工作，需配合客戶時差作業。 Report to General Manager / CEO and collaborate closely with Sales, R&D, and Customer Service teams. Job Objective Responsible for planning and executing marketing strategies to enhance brand visibility, drive customer conversion, and support the sales team in achieving revenue goals. Key Responsibilities 1. Brand & Market Promotion: Develop annual marketing plans and budgets; execute digital campaigns (social media, EDM, SEO/SEM, online ads); produce marketing materials (presentations, brochures, videos, catalogs). 2. Events & Exhibitions: Plan and coordinate domestic and international exhibitions, workshops, and training events; support lead generation activities. 3. Market Research & Analysis: Research market trends and competitor strategies; deliver reports to support marketing adjustments. 4. Cross-functional Collaboration: Work with Sales, R&D, and Customer Service teams to ensure consistent messages; support subsidiaries and distributors with localized marketing materials. 5. Data Analytics & Performance Tracking: Monitor campaign performance (impressions, CTR, conversion rate); provide optimization recommendations to improve ROI. Qualifications • Bachelor’s degree or above in Marketing, Business Administration, Communications, or related fields. • Minimum 2 years of marketing/brand promotion experience; medical device or B2B marketing experience preferred. • Proficiency in Mandarin and English, able to write professional marketing content in both languages. • Skilled in digital marketing tools (Google Ads, Meta Ads, LinkedIn Campaign Manager), SEO/SEM, and basic design/video editing software. • Creative, execution-driven, strong cross-functional collaboration, able to manage multiple projects simultaneously. Preferred Qualifications • Experience in organizing or participating in international exhibitions. • Familiarity with medical industry projects or regulations. • Additional language skills (Spanish, Japanese, German, etc.) are a plus. Compensation & Benefits • Base salary: according to company standards and experience. • Bonus: annual performance-based bonus and project incentives. • Benefits: labor & health insurance, performance bonus, company trips, and training programs. Work Location & Travel Requirement • Location: Taichung office, Los Angeles. • Travel: Required for domestic and international exhibitions, workshops, training, or business development trips. • Due to international marketing work, it is necessary to accommodate clients’ time zones.