Marketing Communication Employee

Summary The main responsibility of the Marketing Communication Employee is to develop video assets for better communication, including external and internal for the company, safeguard the Scania brand and ensure the relevancy and consistency of messages towards the selected target groups. Key Responsibilities 1. Deliver Marketing Communications · Independently create and deliver engaging video content that powerfully showcases our brand and products to captivate and connect with the public. · Execute the marketing communication plan to increase brand awareness and consideration, ensuring effective implementation, follow-up, and alignment with sales and service goals. 2. Drive Digital Communication · Lead digital innovation by developing active content strategies across social media, search, web, and mobile, maximizing reach while reducing printed material waste. · Manage official website and leverage digital tools to automate lead generation, enhance customer experience, and support sales and service operations. 3. Sustainability Brand Building · Strengthen Scania’s position as a leader in sustainable transport through creative storytelling and communication initiatives that highlight Ecolution and sustainability efforts. · Build and maintain positive relationships with key stakeholders (ex: media, government, municipalities, customer’s customer) to elevate brand trust and advocacy.