台灣總部 - E-commerce WEB/APP UX Planner (Business Analysis)

【請至：https://jrg.avature.net/en_US/careers/JobDetail/WEB-APP-UX-Planner/1863，我們將以這邊收到的履歷為主】 Position Summary: Grow owned channel sales incl OLO(WEB) and APP(PKAPP) from CRO perspective which acquire customer-centric mind-set and skill-set of user flow design and data analysis. 【Strategy】 1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage% - Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview／Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools. - Set KPI for each initiative, set annual development calendar - Project evaluation incl resource, ROI, and expected outcome. - Collaborate with related parties incl. internal and external vendors. 2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design. 【Plan Execution/Project management】 1. Provide clear action proposal by project base. 2. Design flow chart and easy wireframe for cross-function communication and co-work. 3. Work closely with IT, designers, even outside vendors on UI frames, and prototype. 4. Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate 5. Project management incl timeline and deliverables. 6. Project performance tracking and be able to identify key factors. 7. Agency/Vendor management 8. Leverage agencies to optimize the digital marketing investment. 9. Learn new practices and tools from the market to get digital experience initiatives. 10. Reporting : Regular basis reporting incl CRO performance review and project updates. 【Agency/Vendor management】 1. Leverage agencies to optimize the digital marketing investment. 2. Learn new practices and tools from the market to get digital experience initiatives. 【Reporting】 1. Regular basis reporting incl CRO/ Add-On performance review and project updates.