Product Marketing Senior Specialist

1、Develop and execute go-to-market strategies for key products, including value proposition, positioning, and messaging. 2、Plan and manage global trade shows and marketing events, including booth planning, campaign coordination, material preparation, and post-event analysis. 3、Write and optimize content for digital advertising campaigns (e.g., Google Ads), monitor performance, and propose improvements. 4、Lead content planning for social media (primarily LinkedIn), building a technical and professional brand presence. 5、Conduct competitive analysis and market intelligence reports to support product development and sales strategies. 6、Coordinate and manage cross-functional marketing projects, working closely with PMs, designers, sales teams, and regional branches. 7、Write press releases, product news, and marketing articles in both Chinese and English, and maintain media/public relations. 8、Support marketing collateral development, including product brochures, solution briefs, and customer use cases. 9、Assist with other marketing initiatives or tasks as assigned by the Marketing Manager.