保健品行銷_品牌行銷經理/副理

Sales Leadership & Execution • Drive revenue growth by leading the development and execution of sales strategies • Set performance goals, track KPIs, and coach sales teams to achieve targets Marketing & Brand Strategy • Develop and execute comprehensive marketing strategies that support brand positioning and business objectives • Develops strategic direction and develop brand marketing plans • Ensure brand consistency across all marketing touchpoints, including digital, print, in-store, and events • Collaborate with internal stakeholders and creative teams to deliver compelling brand messaging and visual identity • Participate in the design and strategic planning of proprietary (in-house) products to ensure alignment with brand direction Channel Campaign Planning & Performance Tracking • Design and execute promotional campaigns tailored to specific sales channels • Monitor campaign performance metrics, generate reports, and optimize for ROI Cross-Regional Coordination • Collaborate with product, R&D, and design teams to align features with market needs and brand strategy • Work closely with the Regulatory Affairs team to ensure product and marketing compliance with local and international regulations • Collaborate with cross-functional teams and secure support in delivering timely execution of programs Customer Relationship Management • Build and maintain strong relationships with key customers and stakeholders • Leverage CRM tools and data insights to enhance customer experience and retention