Marketing Executive / 行銷專員

【Job Description】 We are looking for a passionate and creative Marketing Specialist to join our team and bring our brand to life through impactful events. From strategic planning to flawless on-site execution, you will play a key role in creating memorable experiences that connect with our customers and elevate our brand presence. 【Key Responsibilities】 • Contribute to the strategic planning and seamless execution of integrated marketing campaigns across digital and physical channels. • Manage owned media platforms, including content creation, publishing calendar, and performance analysis to ensure consistent brand voice and engagement. • Lead coordination and on-site support for key brand events, including VIP activations, product exhibitions, and press conferences. • Develop compelling marketing decks, analytical reports, and bilingual press materials to support brand storytelling and decision-making. • Interpret marketing performance data and consumer insights to drive continuous optimization and innovation. • Liaise with media, KOLs, PR firms, and creative agencies to orchestrate collaborative campaigns with maximum brand impact. • Oversee the visual merchandising and brand image consistency of all boutique storefronts, ensuring premium customer perception. • Serve as a communication hub within the department and across functions, ensuring project timelines, deliverables, and brand standards are met. • Administer marketing assets and inventory, ensuring proper usage a allocation aligned with brand priorities. • Curate and consolidate media coverage, preparing structured reports for internal reference and strategic alignment. ※ Please be prepared to present your portfolio showcasing relevant event experience during the interview if any.