台灣總部 - KFC Marketing Assistant Manager, Commercial and insight

【請至：https://jrg.avature.net/en_US/careers/JobDetail/KFC-Marketing-Assistant-Manager-Commercial-and-Insight/1882，我們將以這邊收到的履歷為主】 JOB PURPOSE  Market intelligence generation and research projects to support business future growth.  Be responsible for commercial project management, including menu and pricing strategy.  Support channel and product layer growth plan. Key Responsibilities AND % OF TIME SPENT ON EACH 50% • Lead value initiatives and develop marketing promotion activities, tracking results to understand business impact. • Lead menu and pricing strategy development based on commercial and consumer insight. • Drive own Media communication material development and calendar development 30% • Research projects management: Coordinate with external research agencies for brand health tracking. Lead research-related project from preparation to post-result sharing. • Generate consumer insights and market intelligence that support business strategies and decision-making. • Sales data analysis from product view, scheme view, channel view, etc, to form deep understanding for on-going business. 20% • Cross-Functional collaboration with Operations, Supply Chain, R&D, Finance, and EC/CRM team to ensure smooth coordination and on-time delivery of initiatives. • Omi-channel process optimization