Marketing Executive 行銷專員

This is not just a social media marketing role — it’s a full hands-on journey from strategy to execution, from content to brand building.If you want to be part of a brand’s growth from 0 to 1, and you enjoy telling professional stories through marketing, this is the perfect stage for you! We’re looking for someone who is sensitive to words, quick to spot trends, and ready to roll up their sleeves to make things happen. You will be responsible for managing a B2B brand — from social media posts and SEO blogs to cross-department content strategies — owning the process end-to-end. We hope you are passionate about marketing, full of creative ideas, and ready to help our brand stand out in the digital marketing landscape! Key Responsibilities • Manage the content and social media presence of the B2B brand HiYun, including brand positioning, social media management, and content planning. • Plan and execute content strategies for social platforms and blogs, primarily covering Threads, Instagram, Facebook, LinkedIn, and the company blog. • Write blog articles with an understanding of SEO basics to increase brand visibility and content value. • Maintain and manage a content calendar, integrating marketing campaigns, brand themes, and industry trends. • Analyze content performance (e.g., social engagement, traffic metrics) and propose optimization suggestions to support continuous brand growth. • Collaborate with design, product, and sales teams to transform technical or professional information into clear, engaging external communication materials. • Occasionally support events or CSR projects with related content and multimedia production. Qualifications • 1–3 years of experience in social media marketing, content marketing, or brand management; experience in B2B or the cloud industry is a plus. • Excellent writing skills with the ability to independently create social media posts and blog articles while understanding brand tone and target audiences. • Familiar with social platforms such as Threads, Instagram, and Facebook, as well as content trends. • Basic understanding of SEO and ability to integrate keyword strategies into content creation. • Strategic thinking with the ability to propose content plans or campaign ideas based on brand needs (please include a marketing portfolio when applying). • Familiar with platform analytics dashboards or basic data tools (e.g., Google Analytics, Google Search Console) to track and evaluate content effectiveness. • Culturally and socially aware, skilled at transforming information into accessible and relatable content. • Proactive, independent, and collaborative — comfortable working with multinational, crossfunctional teams. • Video content production skills (editing, scriptwriting, filming) are a plus, but not required. 這不只是社群行銷的工作，而是一段從策略到執行、從內容到品牌的完整實戰旅程 如果你希望參與一 個品牌從0到1的過程、喜歡用行銷說出專業的故事，這裡會是很棒的舞台！ 我們正在尋找對文字敏感、擅長發現趨勢、願意動手實做的你 你將會負責經營一個 B2B 品牌，從社群貼文、SEO 部落格到跨部門合作的內容策略全都一手掌握 期待你熱愛行銷、有很多意想不到的鬼點子，幫助品牌在數位行銷的河道上脫穎而出！ 工作職責 • 將負責經營 B2B 品牌（HiYun 嗨雲）的內容與社群聲量，涵蓋品牌定位、社群經營與內容規劃 • 規劃並執行社群與部落格的內容策略，主要涵蓋 Threads、Instagram、Facebook、LinkedIn 與 Blog • 撰寫具 SEO 基礎概念的部落格文章，為品牌提升搜尋曝光與內容價值 • 定期管理內容行事曆，結合行銷活動、品牌主題與產業趨勢 • 分析內容成效（如社群互動、流量表現），提出優化建議，協助品牌持續成長 • 與設計、產品、業務等團隊合作，將專業內容轉化為易懂且吸引人的對外溝通素材 • 偶爾支援活動或公益專案之相關內容與影音素材製作 資格條件 • 1–3 年社群行銷、內容行銷或品牌經營相關經驗，有 B2B 或雲端產業經驗尤佳 • 具備優秀的文字撰寫能力，能獨立產出社群貼文與部落格文章，理解品牌語調與目標受眾 • 熟悉 Threads、Instagram、Facebook 等社群平台的操作與內容趨勢 • 對 SEO 有基本理解，能將關鍵字策略融入內容撰寫中 • 具備策略思維，能針對品牌現況提出內容規劃或 campaign 點子（請於投遞履歷時附上行銷作品集） • 熟悉平台後台或基本數據工具（如 Google Analytics、Google Search Console），能協助追蹤與評估內容效益 • 對文化與社群動態敏銳，擅長將資訊轉化為易懂、具溫度的內容