數位行銷專員 - Digital Marketing Executive

工作內容 1. 經營並維護主流社群平台，以及品牌需行銷的網路平台曝光。 2. 撰寫並優化行銷文案，結合網路時事與趨勢，提升品牌聲量與顧客互動。 3. 負責數位廣告投放與成效追蹤，提出數據化分析與優化建議。 4. 規劃異業合作與 KOL／網紅行銷專案，整合內外部資源以達成行銷目標。 5. 支援主管交辦之各項專案與臨時性任務。 - 工作能力 1. 熟悉市面上常見的社群平台操作與數位行銷工具，具備跨平台整合能力。 2. 具備豐富的網路行銷經驗，能獨立規劃、執行並優化行銷策略。 3. 熟悉中國地區行銷生態與平台操作模式，具備此條件經驗者尤佳。 4. 能快速掌握網路時事與流行趨勢，靈活應用於行銷活動與內容企劃。 5. 具備優秀的文案撰寫能力，能以貼近目標受眾的語言強化品牌影響力。 6. 具良好跨部門溝通與專案協調能力，確保任務如期如質完成。 Job Responsibilities 1. Manage and maintain major social media platforms and ensure brand visibility across online channels. 2. Write and optimize marketing copy, leveraging current events and online trends to boost brand awareness and customer engagement. 3. Handle digital advertising campaigns, monitor performance, and provide data-driven analysis and optimization suggestions. 4. Plan cross-industry collaborations and KOL/influencer marketing projects, integrating internal and external resources to achieve marketing goals. 5. Support various projects and ad-hoc assignments assigned by supervisors. - Requirements / Qualifications 1. Proficient in operating major social media platforms and digital marketing tools, with the ability to integrate cross-platform strategies. 2. Solid experience in digital marketing, capable of independently planning, executing, and optimizing marketing strategies. 3. Familiarity with the marketing ecosystem and platform operations in the China market is a strong plus. 4. Ability to quickly capture online trends and apply them flexibly to marketing campaigns and content planning. 5. Excellent copywriting skills, able to craft compelling content tailored to target audiences to strengthen brand influence. 6. Strong cross-department communication and project coordination skills, ensuring tasks are completed on time and with quality.