台灣總部 - Pizza Hut Marketing Supervisor

【請至：https://jrg.avature.net/en_US/careers/JobDetail/1899，我們將以這邊收到的履歷為主】 1. Product Development & Research ◆ Lead NPD direction briefing and manage development process from ideation to launch. ◆ Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations. ◆ Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide decision-making. ◆ Ensure efficient time management to meet project milestones. 2. Commercial Planning ◆ Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase. ◆ Conduct financial simulation to evaluate scheme effectiveness and ensure profitability. ◆ Perform sales review and identify growth opportunities. ◆ Manage A&P budget tracking and consolidation for accurate reporting. 3. IMC Communication & Media Plan Support ◆ Prepare communication briefs and supervise agencies to deliver projects on time with high quality. ◆ Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey. ◆ Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention. ◆ Ensure strong time and project management across initiatives. 4. Routine Maintenance & Ad-hoc Support ◆ Conduct sales performance review to assess campaign and product impact. ◆ Manage ad hoc research (e.g., callback setup, result summary, triangle test). ◆ Provide operational support for both routine and urgent marketing needs.