品牌行銷經理/副理

1. 制定整體品牌行銷策略與年度規劃，建立品牌價值與市場定位 2. 規劃並執行產品上市活動、品牌合作、通路推廣與社群行銷計畫 3.分析市場趨勢與消費者行為，優化行銷策略與成效指標（KPI） 4. 跨團隊協作，確保品牌溝通一致性 5. 整合線上（數位、社群）與線下（展覽、快閃、百貨）推廣資源 6. 與國際品牌端溝通協作，進行品牌素材本地化及行銷活動共創 7. 成本控管與行銷預算管理 8. 若會Canva或簡易平面設計能力額外加分 9. 可Hybrid Work 1. Develop overall brand marketing strategies and annual plans to establish brand value and market positioning. 2. Plan and execute product launch campaigns, brand collaborations, channel promotions, and social media marketing plans. 3. Analyze market trends and consumer behavior to optimize marketing strategies and key performance indicators (KPIs). 4. Collaborate across teams to ensure consistency in brand communication 5. Integrate online (digital, social media) and offline (exhibitions, pop-ups, department stores) promotional resources. 6. Communicate and collaborate with international brand partners for localized brand assets and co-created marketing campaigns. 7. Manage costs and oversee marketing budget control. 8. Bonus: Proficiency in Canva or basic graphic design skills 9.Hybrid work available