外商食品 APM/Supervisor

Plan and deliver integrated marketing programs to ensure campaigns align with brand strategies and business goals. Work closely with cross-functional teams and external partners to develop proposals and oversee execution, ensuring expected outcomes are met. Drive product innovation by generating new concepts that support long-term brand growth and contribute to achieving the annual operating plan. Define product marketing mix (4Ps) for new launches and collaborate internally to align with channel development strategies. Interpret and apply market insights to diagnose brand challenges and identify new opportunities for growth. Oversee and control marketing investments in line with the approved budget, ensuring resources are effectively allocated.