台灣總部 - Pizza Hut CRM Assistant Manager (會員經營副理)

Member Lifecycle Program Management (55%) 1. Lead lifecycle campaign strategy and execution. 2. Collaborate with internal MKT campaign PMs and specialists to ensure campaign delivery, performance monitoring, and iteration 3. Identify customer segments and propose relevant campaign journeys to increase member reactivation, frequency, and retention 4. Leverage Braze to implement multi-channel communications (EDM, APP Push, SMS, LINE) 5. Define campaign KPIs and track performance in collaboration with the data team by monthly basis. Member Experience and Platform Collaboration (30%) 1. Work closely with the App team to align campaign logic with member touchpoints 2. Provide input for member journey UX, push module planning, and personalized content placements 3. Partner with EC and APP team to translate membership initiatives into platform features. Strategic Insight and Cross-Functional Coordination (10%) 1. Collaborate with brand, marketing, EC, and data teams to align objectives and prioritize roadmap 2. Contribute campaign-level insights to support broader CRM or product enhancements 3. Participate in MarTech tool evaluations and propose new applications where relevant Administrative and Operational Ownership (5%) 1. Ensure campaign documentation and lifecycle SOPs are maintained 2. Support budget tracking and timeline control for lifecycle initiatives