Marketing Planning
•Develop and implement digital marketing strategies aligned with the product roadmap to drive demand for ViewSonic online sales
•Lead the creative direction and production of online store and product assets to enhance business results, elevate customer education, and deliver an exceptional user experience
Campaign Execution & Operational Excellence
•Plan and manage online campaigns and promotions, ensuring alignment across product assortment, sales goals, and service quality
•Conduct marketing performance reviews and provide actionable insights to remove roadblocks and improve demand generation
Performance Marketing
•Execute online advertising strategies that meet performance targets through appropriate digital channels
•Leverage analytics to continuously improve marketing effectiveness based on campaign learnings
•Collaborate closely with internal support teams to ensure cohesive execution of marketing programs, promotions, and events
Qualifications:
•Bachelor's degree or above
•3–5 years of successful experience in sales and digital marketing
•Strong enthusiasm and deep understanding of e-commerce ecosystems
•Proven analytical skills with the ability to manage and grow a business through data-driven decision-making
•Proficient in both English and Mandarin Chinese; Japanese reading ability is a plus
•Hands-on experience in managing online channels such as Amazon, Shopee, Lazada, Flipkart, Naver, etc
Operations
Need to be responsible for the EC sales performance, margin, discount, sell-through, etc.
Merchandising
1.To oversee schedule the preparation of all the products on half.
2.Deal with and organize all analysis reports of EC sales, budgets, etc. related to merchandising needs.
3.To coordinate and liaise the logistics of goods distribution between warehouse and EC customers.
4.Fully understanding of customers need on products and liaise closely with MD colleagues.
5.To assist in Customer service and liaise closely with Bauzun.
6.Well control on return rate and transportation fee.
Marketing
1.To plan the marketing events on official online. Strategy for Promotion and discount activities.
2.Banner propose to Bauzun.
3.Advertisement arrangement to push sales
4.Liaise closely with MD colleagues for hero products to push sales.
5.To monitor all the maintenance and explanation for Official Online with Bauzun.
Stock
To oversee the whole process of the stock transportation and logistics with
WH.
1.To review stock & budget report regularly and make a proper action to control the stock.
2.To manage the stock replenishment to each online channel periodically
3.To assist in the management of return and damaged goods.
Accounting and IT Dept.
To oversee and assist in all the payments between Finance dept and Bauzun.